In regards to customer relationship management (CRM) systems, what are some of the most important ideas that food market organizations should keep in mind?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
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In regards to customer relationship management (CRM) systems, what are some of the most important ideas that food market organizations should keep in mind?

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Step 1 INTRODUCTION

Customer Relationship management 

In order to manage and evaluate customer interactions and data across the customer lifecycle, businesses employ a combination of practices, strategies, and technologies known as customer relationship management (CRM). CRM systems gather information from a variety of customer points of contact, including the company website, company phone number, live chat, direct mail, marketing materials, and social media.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing