In pricing a product cost works as a floor and customer perception of the value of a product works as a guide to price a product explain this ???

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
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ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter3: Demand Analysis
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In pricing a product cost works as a floor and customer perception of the value of a product works as a guide to price a product explain this ???

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