In most cases, several storage lockers are sold in sequence during a particular auction. Occasionally, one of the buyers will purposefully bid much more than the expected value of a particular storage locker in order to intimidate the other bidders. What is a plausible explanation for these excessive bids? A. The excessive bids may be rational if they occur during the last auction of the day. B. The bidder is trying to establish a first-mover advantage, but only if they occur during the first auction of the day. C. The buyer is trying to establish a reputation that may affect the outcome of later auctions. D. The excessive bids represent a form of tacit collusion among the buyers
In most cases, several storage lockers are sold in sequence during a particular auction. Occasionally, one of the buyers will purposefully bid much more than the expected value of a particular storage locker in order to intimidate the other bidders. What is a plausible explanation for these excessive bids? A. The excessive bids may be rational if they occur during the last auction of the day. B. The bidder is trying to establish a first-mover advantage, but only if they occur during the first auction of the day. C. The buyer is trying to establish a reputation that may affect the outcome of later auctions. D. The excessive bids represent a form of tacit collusion among the buyers
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which is the correct answer for the question below.
Some popular reality television programs follow people who buy the contents of abandoned storage lockers at public auctions. In most cases, several storage lockers are sold in sequence during a particular auction. Occasionally, one of the buyers will purposefully bid much more than the expected value of a particular storage locker in order to intimidate the other bidders. What is a plausible explanation for these excessive bids?
- A. The excessive bids may be rational if they occur during the last auction of the day.
- B. The bidder is trying to establish a first-mover advantage, but only if they occur during the first auction of the day.
- C. The buyer is trying to establish a reputation that may affect the outcome of later auctions.
- D. The excessive bids represent a form of tacit collusion among the buyers.
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