Identify a true statement about ethics in marketing.Multiple ChoiceAn aspect of consumer autonomy requires that customer consent be not only voluntary, but also informed.ОIt is easy to determine if potential consumers are being treated with respect in marketing situations.The existence of buyers for a product and sellers willing to sell that product implies that such transactions are ethically legitimate.Evidence shows that effective marketing causes greater consumption, leading to a happy condition termed "affluenza."

The correct answer is:"An aspect of consumer autonomy requires that customer consent be not only…

Answered: Identify a true statement about ethics…

Managerial Economics: A Problem Solving Approach

5th Edition

ISBN:9781337106665

Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Chapter17: Making Decisions With Uncertainty

Section: Chapter Questions

Problem 6MC

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A website offers a place for people to buy and sell emeralds, but information about emeralds can be quite imperfect. The website then enacts a rule that all sellers in the market must pay for two independent examinations of their emerald, which are available to the customer for inspection. How would you expect this improved information to affect demand for emeralds on this website? How would you expect this improved information to affect the quantity of high-quality emeralds sold on the website?
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The consumer purchase decision process typically begins with information search---resulting from the instantaneous receipt of incoming and unexpected marketing based stimuli. A True В False
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Suppose you run a marketing survey and find you have two types of customers high-value customers willing to pay 16 and low-va consumers willing to pay just 10. Your survey tells you that there are equal numbers of high- and low- value customers. Obviously , have two possible options price high (16) and sell only to the high value group, or price low (10) and sell to everyoneThe costs incurred is 5 per unit and sales only happen to high -value consumers 50 % of the timeWhich price should you choose ? Select the correct response price high price low it depends price both high and low
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