How will you explain the phrase “segmentation is both an art and science?” Explain

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.9: Classifying Segmentation Variables
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How will you explain the phrase “segmentation is both an art and science?” Explain
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