How does an opinion leader influence the buying decision process of reference group members? 2. In what ways does social class affect a person’s purchase decisions? 3. What is culture? How does it affect a person’s buying behavior? 4. Describe the subcultures to which you belong. Identify buying behavior that is unique to one of your subcultures.
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1. How does an opinion leader influence the buying decision process of reference group members?
2. In what ways does social class affect a person’s purchase decisions?
3. What is culture? How does it affect a person’s buying behavior?
4. Describe the subcultures to which you belong. Identify buying behavior that is unique to one of your subcultures.
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- 1. Answer the following. • What is the consumer market and the four major sets of factors that influence consumer buyer behavior? • What is subculture? What are the two subcultures to which a person belong and any reference groups that might influence consumption behavior?Consumer behavior is strongly influenced by many internal factors or conditions including demographics, psychographics (lifestyle), personality motivation, knowledge, attitudes, beliefs, and feelings. Based on the brand of your current mobile phone; please discuss the psychological factors which influenced your buying decision. (providing a clear justification for each of the factors discussed).A commercial company that promotes its public-spirited attitude, for example by supporting a plastics recycling scheme, is most likely to be: A. Societal market orientation. B. All of the above. C. Market orientation. D. Sales orientation.
- please do not copy and paste and The handwriting is hard to read, so please tell me the answer by typing Middle class is a very important social group for business. Please find out the rateriform middle class globally and in Korea through second-hand data. In addition please describe the main consumption pattern of the middle class in Korea (e.g what brands they prefer. how they spend their spare time and what are their major concerns in making consumption choice)How might having buyers from different racial and ethnic backgrounds have circumvented the marketing "blunders" and lost business associated with offensive merchandise from Abercrombie & Fitch? https://stuarte.co/2002/abercrombie-fitch-racist-shirts/Finding a place to live in Mumbai, India, has been getting harder these days for people who are not vegetarians. Vegetarianism is a centuries-old custom among the Indian population, but the requirement is becoming more obvious as non-vegs are being segregated from vegs. This is important consumer information to a McDonald's franchisee and reflects how _____ shapes consumer behavior. Group of answer choices consumer expectation stimulus reaction culture geographic segmentation consumer impulse
- identify and briefly explain the most appropriate approach to integrated marketing communication for each of the following: 1. Gen Z2. Millennials3. Gen X4. Baby BoomersWhat type of segmentation is the primary starting point for most marketers?1)Pick a category dominated by two main brands. Evaluate the positioning of each. Who are their target markets? What are their main points of parity and points of difference? Have they defined their positioning correctly? What can they do to improve it? 2) Find advertisements examples that aims to create POP(Points of Parity) and POD(Points of Distinction)and talk about by which means they are suggesting their POP?
- Who are the Millennials, and why are they of so much interest to marketers? (AACSB: Written and Oral Communication; Reflective Thinking)Consumer's attitudes are formed in several ways. Identify three components of consumer attitudes and give brief examples. Consumers value cognitive consistency, but unfortunately, consumers sometimes experience cognitive dissonance based on experience their experiences or contradictory information. Identifytwo ways by which marketers might reduce cognitive dissonance among consumers.Identify and briefly explain the most appropriate approach to integrated marketing communication for each of the following: 1. Gen Z 2. Millennials 3. Gen X 4. Baby Boom