Go to Walmart’s corporate website, corporate.walmart.com/our-storyour-business, and read about Walmart’s operations, pricing, distributioncenters, and fleet in the United States. How do the distribution centersand supply chain support Walmart’s mission and marketing strategy?
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Go to Walmart’s corporate website, corporate.walmart.com/our-story our-business, and read about Walmart’s operations, pricing, distribution centers, and fleet in the United States. How do the distribution centers and supply chain support Walmart’s mission and marketing strategy? |
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- Go to Walmart’s corporate website (corporate.walmart.com/our-story/our-business) and read about Walmart’s operations,pricing, distribution centers, and fleet in the United States. How doWalmart’s distribution centers and supply chain support its mission andmarketing strategy?How are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.Amazon sells books, music, electronics, software, toys, and home improvement products online. In which product category does going online offer the greatest advantage compared with a retail store chain? In which product category does the online channel offer the smallest advantage (or a potential cost disadvantage) compared with a retail store chain? Why? Start a New Thread
- As marketing manager for a specialist upmarket cruise operator, you have been asked to determine your distribution strategy for the carrier. Examine alternative means of distributing your products, citing the pros and cons of direct marketing, selling through retail agents, wholesaling through operators or other intermediaries and determine how you will organize your distribution.Choose an organization that creates products that are sold to other businesses and uses at least two different sales channels (the organization may or may not use any intermediaries). Briefly describe the organization, its target market, its competitive situation, and the products that it produces (NOTE: If the company is very large and produces many diverse product lines, you should narrow your focus to just one division or product line of that company). Classify and describe the multi-channel distribution system for the product line and assess the appropriateness of its design in relation to its desired service output levels (e.g., lot size, waiting time, spatial convenience). Discuss the role that business-to-business e-Commerce plays in the marketing channel associated with the selected organization (e.g., eCommerce involving business-to-business transactions). Explain how the distribution system does or could operate as an integrated logistics system (i.e., use of information…How do retailers navigate the challenges of returns management and reverse logistics to streamline processes, reduce costs, and improve customer satisfaction?
- How happy are clients and consumers with 3PL services? What will third-party logistics providers do to boost customer satisfaction?What is instant messaging (IM), and how can it support business operations? Which technology does IM replace or augment in online retailing?Is Amazon Web Services a platform at the corporate level?