Give two (2) reasons why customers would care about this value build a culture in a product?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Give two (2) reasons why customers would care about this value build a culture in a product?

 

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Step 1 Introduction

In today's competitive business landscape, companies are looking for ways to differentiate themselves from their competitors and create long-term customer loyalty. One approach that companies are taking is to build a strong culture in their product development process. A company's culture can influence everything from its mission and values to its approach to innovation and quality control.

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