GENERAL MOTORS  The level of rivalry among organizations in an industry.  The potential for entry into an industry.  The power of suppliers.  The power of customers. The threat of substitute products.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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GENERAL MOTORS 

  • The level of rivalry among organizations in an industry. 
  • The potential for entry into an industry. 
  • The power of suppliers
  • The power of customers.
  • The threat of substitute products
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing