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Ganesh began a mask manufacturing unit in Chennai ten years ago. He sells surgical masks to several medical institutions in South India. Though the business is doing well Ganesh started to feel that he should expand the business by attracting more customers. Ganesh has an opportunity to sell the masks to Sri Lanka and Mauritius. He has also been contacted by a party in Gurgaon for sales. Based on his production capacity Ganesh can either take up the North India market. What factors are to be considered by Ganesh to decide if he wants to go for exports in Sri Lanka and Mauritius? If Ganesh decides to go for Exports what procedure and documents are required?

Ganesh began a mask manufacturing unit in Chennai ten years ago. He sells surgical masks to several medical institutions in South India. Though the business is doing well Ganesh started to feel that he should expand the business by attracting more customers. Ganesh has an opportunity to sell the masks to Sri Lanka and Mauritius. He has also been contacted by a party in Gurgaon for sales. Based on his production capacity Ganesh can either take up the North India market. What factors are to be considered by Ganesh to decide if he wants to go for exports in Sri Lanka and Mauritius? If Ganesh decides to go for Exports what procedure and documents are required?

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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 Ganesh began a mask manufacturing unit in Chennai ten years ago. He sells surgical masks to several medical institutions in South India. Though the business is doing well Ganesh started

to feel that he should expand the business by attracting more customers. Ganesh has an

opportunity to sell the masks to Sri Lanka and Mauritius. He has also been contacted by a party

in Gurgaon for sales. Based on his production capacity Ganesh can either take up the North

India market.

  1. What factors are to be considered by Ganesh to decide if he wants to go for exports in Sri Lanka and Mauritius?
  2. If Ganesh decides to go for Exports what procedure and documents are required?
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