Formulate the action(s) necessary for customer knowledge management. I Gathering superior customer knowledge saves a firm the effort of codifying it. II Accumulating customer knowledge facilitates efficient investment decisions by a firm. III Customer information is transformed into knowledge through systematic organisation and analysis by a firm. Choose one correct option. (a) Both I and II (b) Both II and III (c) All of the listed choices (d) I only.
Formulate the action(s) necessary for customer knowledge management. I Gathering superior customer knowledge saves a firm the effort of codifying it. II Accumulating customer knowledge facilitates efficient investment decisions by a firm. III Customer information is transformed into knowledge through systematic organisation and analysis by a firm. Choose one correct option. (a) Both I and II (b) Both II and III (c) All of the listed choices (d) I only.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Formulate the action(s) necessary for customer knowledge management.
I Gathering superior customer knowledge saves a firm the effort of codifying it.
II Accumulating customer knowledge facilitates efficient investment decisions by a firm.
III Customer information is transformed into knowledge through systematic organisation and analysis by a firm.
Choose one correct option.
(a) Both I and II
(b) Both II and III
(c) All of the listed choices
(d) I only.
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