Forecasting as you have read isn't an exact science. There can be many intangibles that you just can't predict. Which forecasting method do you believe is most successful and which one do you think is least effective? Please explain.
Forecasting as you have read isn't an exact science. There can be many intangibles that you just can't predict. Which forecasting method do you believe is most successful and which one do you think is least effective? Please explain.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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