For the recommendation of SWOT? Would you consider to apply in this company (CEBU PACIFIC AIRLINES)? Why or why not? Explain in complete sentences that is concise.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
100%
For the recommendation of SWOT? Would you consider to apply in this company (CEBU PACIFIC AIRLINES)? Why or why not? Explain in complete sentences that is concise.
II. Analysis Details
For departments/offices that conducted SWOT Benchmarking
Kindly identify the noted Strengths, Weaknesses, Opportunities, and Threats of the Cebu Pacific Air based on the conducted
benchmarking activity. Please use additional page, if necessary.
Strengths
Weaknesses
Opportunities
Threats
Recommendations
| 1. Cebu Pacific Air has a 1. Customers from the
large number of
franchisees for order
taking, but there are no They have segmented
appropriate Cebu Pacific their market based on
Air A dine-in restaurants demographics.
throughout the country,
1. Direct and indirect
competition
1. Cebu Pacific Air
middle class can also
afford Cebu Pacific Air.
providers are reliable
and trustworthy. They
deliver raw materials
and components on
time, ensuring the
supply chain
management procedure. resulting in a low
number of outlets.
| 2. All Cebu Pacific Air
products are available to issues as Cebu Pacific benefit greatly from the advantage of other
| 2. Franchise related
| 2. Cebu Pacific Air may 2. Competitive
Раge 3 of 6
customers at reasonable | Air is having problems
and affordable prices.
Customers can obtain a its franchise staff. As
variety of sizes and
offers from the
new environmental
due to the disloyalty of policies. With the
airlines in terms of dine-
in facilities
smooth environment
policies, they will be
able to take advantage
of more opportunities for
innovation.
3. European
commission lifts ban on contracts with suppliers
there are numerous
franchises, it becomes
difficult to control each
corporation in a variety
of flavors.
employee who cheats.
3. There is a need for
products are available to high technology
customers at reasonable because business
visions do not align with
the technology that is
currently in use.
3. Lack of long term
3. All Cebu Pacific Air
Cebu Pacific Air
and affordable prices.
| 4. Cebu Pacific Air
company has developed discovered that their net
training and
advancement programs correspond to their
for its employees in
order to improve their
skills.
4. Cebu Pacific Air has
incomes do not
actual financial
projections and
forecasts.
5. Cebu Pacific Air has
maintained its circulation are located throughout
network, which is its
most important strength; difficult for Cebu Pacific
however, they have
expanded their
circulations in every
5. Because franchisees
the city, it is extremely
Air to manage its
operations.
comer of the world in
order to maintain its
prospective market
globally.
Transcribed Image Text:II. Analysis Details For departments/offices that conducted SWOT Benchmarking Kindly identify the noted Strengths, Weaknesses, Opportunities, and Threats of the Cebu Pacific Air based on the conducted benchmarking activity. Please use additional page, if necessary. Strengths Weaknesses Opportunities Threats Recommendations | 1. Cebu Pacific Air has a 1. Customers from the large number of franchisees for order taking, but there are no They have segmented appropriate Cebu Pacific their market based on Air A dine-in restaurants demographics. throughout the country, 1. Direct and indirect competition 1. Cebu Pacific Air middle class can also afford Cebu Pacific Air. providers are reliable and trustworthy. They deliver raw materials and components on time, ensuring the supply chain management procedure. resulting in a low number of outlets. | 2. All Cebu Pacific Air products are available to issues as Cebu Pacific benefit greatly from the advantage of other | 2. Franchise related | 2. Cebu Pacific Air may 2. Competitive Раge 3 of 6 customers at reasonable | Air is having problems and affordable prices. Customers can obtain a its franchise staff. As variety of sizes and offers from the new environmental due to the disloyalty of policies. With the airlines in terms of dine- in facilities smooth environment policies, they will be able to take advantage of more opportunities for innovation. 3. European commission lifts ban on contracts with suppliers there are numerous franchises, it becomes difficult to control each corporation in a variety of flavors. employee who cheats. 3. There is a need for products are available to high technology customers at reasonable because business visions do not align with the technology that is currently in use. 3. Lack of long term 3. All Cebu Pacific Air Cebu Pacific Air and affordable prices. | 4. Cebu Pacific Air company has developed discovered that their net training and advancement programs correspond to their for its employees in order to improve their skills. 4. Cebu Pacific Air has incomes do not actual financial projections and forecasts. 5. Cebu Pacific Air has maintained its circulation are located throughout network, which is its most important strength; difficult for Cebu Pacific however, they have expanded their circulations in every 5. Because franchisees the city, it is extremely Air to manage its operations. comer of the world in order to maintain its prospective market globally.
Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning