for many marketing communicators. Within today's world of communications interactivity, there are variations in how marketers get messages across to consumers. Discuss differing views on how elements of communications work with different products. For a product you have recently purchased, locate promotional messages within any medium for the product. Describe each of the promotional elements used for the message, such as source, the message, message format, type of message, appeal (see "Elements of Communication" in your text). Describe if this was a central or peripheral route to persuasion. Conclude with a statement about if/how the message persuaded you to change your attitude about the product.
Persuasion is an active attempt to change attitudes. This is, of course, job number one for many marketing communicators. Within today's world of communications interactivity, there are variations in how marketers get messages across to consumers.
Discuss differing views on how elements of communications work with different products.
For a product you have recently purchased, locate promotional messages within any medium for the product.
Describe each of the promotional elements used for the message, such as source, the message, message format, type of message, appeal (see "Elements of Communication" in your text).
Describe if this was a central or peripheral route to persuasion.
Conclude with a statement about if/how the message persuaded you to change your attitude about the product.
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