Firms today have embraced persuasive selling through the promotion of their goods and services.Explain the relevancy of promotion to marketers today. As a student of Marketing ,advise the marketing team of KATs Garments Limited of the various promotion mix strategies that can be embraced .Support your discussion using relevant examples.

Firms today have embraced persuasive selling through the promotion of their goods and services.Explain the relevancy of promotion to marketers today. As a student of Marketing ,advise the marketing team of KATs Garments Limited of the various promotion mix strategies that can be embraced .Support your discussion using relevant examples.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section: Chapter Questions

Problem 14DRQ

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