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- Marketing Options and Price Sensitivity The online market for travel services will reach $63 billion within a few years, and Pricelinecom aims to capture a significant share; already, it is high on the top-ten list of travel Web sites After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core travel and financial services offerings, including airline tickets, hotel rooms, rental cars, and mortgage loans The company guarantees that a Pricelinecom mortgage is the “lowest-cost loan on the market” and backs this up by paying $300 to any customer who finds a better price 1 Define price sensitivity Provide relevant examples 2 What can you say about the price sensitivity of Priceline’s customers? 3 What effect would Priceline’s prices be likely to have on the reference prices customers bear in mind for travel and mortgage services? 4 How does the company’s lowest-cost loan guarantee affect…Research report on why New Coke (1985) failed when it was introduced to the market, why did it fail?the growth in beauty stores, cafes and restaurants at the expense of book stores, CD and DVD stores. BIS Shrapnel’s Retail Property Market Forecasts and Strategies 2012 to 2022 report predicts growth in retail turnover to be 2.9% over the next five years. The report also indicates that online shopping would continue to take market share from bricks and mortar shops, peaking at around 15 to 20 per cent of total retailing. QUESTIONS 1.1 What are the main macro-environmental forces in the above news item?Do these forces/changes represent opportunities or threats for firms? Why?
- In 2013-14 PTC Food division decided to enter the fast growing (20-30% annually) snacks segment, an altogether new to it. It had only one national competitor-Trepsico's Trito. After a year its wafer snack brand-Ringo, fetched 20% market share across the country. Ringo's introduction was coincided with the cricket world cup. The wafer snacks market is estimated to be around Rs. 250 crores. The company could take the advantage of its existing distribution network and also source potatoes from farmers easily. Before the PTC could enter the market a cross-functional team made a customer survey through a marketing research group in 14 cities of the country to know about the snacks of eating habits of people. The result showed that the customers within the age-group of 15-24 years were the most promising for the product as they were quite enthusiastic about experimenting new snack taste. The company reported to its chefs and the chefs came out with 16 flavours with varying tastes suiting to…Descriptive business theory for samsung sustainability?? Kindly tell in detailDiscuss the external analysis of Amazon related to how the company is using Blue Ocean Strategy during covid -19.
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- In 2013, chat app Mxit a South African social networking platform reported that its monthly active user base was 7.5 million – but this figure dropped to just 1.2 million monthly active users in July 2015. In October 2015, Mxit announced that it was finally shutting down its corporate operations but would still leave the app available for download and use. Yet, a year later in October 2016, the app users couldn’t send and receive anymore. The start-up was founded in 2004. Mxit rode the instant messaging wave before the likes of BlackBerry Messenger and WhatsApp took off with the advent of smartphones and was a popular app of choice among South African teens and twenty-somethings when it entered the presmartphone era in 2005. In 2012, it acquired Motribe - a platform that allowed anyone, anywhere to build, manage and generate revenue from their own social mobile website. 1.When Mxit first launched, they planned to be one of the biggest innovative organisation in the…Covid-19 has disrupted normal work lives and has challenged our economic functionality. Businesses were affected in eclectic ways, and it was important to ensure that the customer experience and engagement was not compromised in such an unprecedented situation. Some insights of how the impact of COVID -19 was handled with the help of CRM. A. IVR and Mass Mailing: Customer Relationship Management software integration with an IVR application effectively supported both pre and post sales aspects. Mass mailing with the help of Groups from CRM enabled sending newsletters, product and service announcements and marketing messages with ease. B. Adjusted for relationship marketing - focused on human interactions: During this global crisis, marketing teams showed empathy towards customers. Instead of mass messaging personal connections were created, not because it berlafited the business but because it is what customers needed. Customer segments were created and communicated based on their…Identify McDonald's Competitive Advantage over its key rivals in the Philippines which is the Jollibee Corporation. Give atleast 10 (5 in Mc Donalds and 5 for Jollibee)