Explain the significance of keywords in the context of search engines and online marketing. How do search engines like Google determine the relevance of keywords in search results?

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter9: Marketing Research
Section: Chapter Questions
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Explain the significance of keywords in the context of search engines and online marketing. How do search engines like Google determine the relevance of keywords in search results?

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