Explain the role of upstream strategic logistics (supply logistics) towards the success of the Tolokazi sorghum pilsner in the European market.
Read the articles below and answer the questions that follow.
Article 1: South Africa Liquor Industry Report 2021: Focusing on Manufacturing, Wholesale and Retail
Since the onset of the pandemic in March 2020, South Africa's liquor industry has been subjected to four liquor bans and several periods in which liquor trading was restricted by the government. It is estimated that the bans and trading restrictions cost the industry over R45bn from March 2020 to July 2021.Total local liquor consumption (including Botswana, Lesotho, Namibia and Eswatini) decreased by 18% in 2020. The pandemic has also accelerated growth in no-alcohol and low-alcohol beverages and led to an increase in eCommerce sales.
Article 2: Booze bans shut down SA’s first black woman brewer.Now her beer is being made in Europe.
When liquor bans forced Apiwe Nxusani-Mawela’s brewery to close, she knew it was not the end for her. Now her beer is being brewed in Europe and distributed in the UK. Coronavirus-related liquor bans cumulatively lasted over five months. That crippled many microbreweries, including Nxusani-Mawela’s, which made Tolokazi, a sorghum pilsner. In July last year, she couldn't repay the loan she had taken to build her brewing facility and shut down operations. Not long after Nxusani-Mawela, South Africa's first black female microbrewer received a LinkedIn invitation from the chief marketing officer of subscription service Beer52, headquartered in Edinburgh. “Initially, when we first started talking, we looked at the costings; it was going to be very expensive to produce this side. So then, they [Beer52] approached a brewery in Croatia, and I got in contact with their brewmaster,” she said.
Q.1 Explain the role of upstream strategic logistics (supply logistics) towards the success of the Tolokazi sorghum pilsner in the European market.
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