Explain the 8Ps of marketing and provide 2 examples of how they changed from traditional to digital marketing Place Price Promotion Place Physical Evidence Process People Partnership
Explain the 8Ps of marketing and provide 2 examples of how they changed from traditional to digital marketing Place Price Promotion Place Physical Evidence Process People Partnership
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explain the 8Ps of marketing and provide 2 examples of how they changed from traditional to digital marketing
Place
Price
Promotion
Place
Physical Evidence
Process
People
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