MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 4SC
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ERP systems are usually designed around best practices. But whose best practices are the right ones? A Western bias is common; practices found in North America or Europe are often used as the foundation. When transferred to Asia, however, the resulting systems may be problematic. Why do you think this is the case? What might be different in the way different countries use processes (besides the standard “language” difference)?

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