Discuss the Marketing Insight Procedures that were utilized in the CityMall case in the Philippines.Identify and evaluate the forms of Pops (points of parity) and the criteria of Pods (points of difference) of Citymall. Discuss the Value Proposition of CityMall. Identify and analyze the current status of Citymall in reference to the Marketing Funnel. Suggest three (3) ways to improve its status by attracting and retaining customers while building customer loyalty.

In the dynamic realm of retail, understanding and effectively leveraging Points of Parity (PoPs) and…

Answered: Discuss the Marketing Insight…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

Discuss the Marketing Insight Procedures that were utilized in the CityMall case in the Philippines.
Identify and evaluate the forms of Pops (points of parity) and the criteria of Pods (points of difference) of Citymall. Discuss the Value Proposition of CityMall.
Identify and analyze the current status of Citymall in reference to the Marketing Funnel. Suggest three (3) ways to improve its status by attracting and retaining customers while building customer loyalty.

Expert Solution

Step by step

Solved in 5 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions