Diffusion is the process by which the acceptance of an innovation (a new product, new service, new idea, or new practice) is spread by communication (mass media, salespeople, or informal conversations) to members of a social system (a target market) over time. a) Discuss the four basic elements of the diffusion process; b) Identify a product, service, or style that recently was adopted by you and/or some of your friends. Identify what type of innovation it is and describe its diffusion process Up to this point in time. What are the characteristics of people who adopted it first? What type of people did not adopt it? What features of the product, service, or style are Likely to determine its eventual success or failure?
Diffusion is the process by which the acceptance of an innovation (a new product, new service, new idea, or new practice) is spread by communication (mass media, salespeople, or informal conversations) to members of a social system (a target market) over time. a) Discuss the four basic elements of the diffusion process; b) Identify a product, service, or style that recently was adopted by you and/or some of your friends. Identify what type of innovation it is and describe its diffusion process Up to this point in time. What are the characteristics of people who adopted it first? What type of people did not adopt it? What features of the product, service, or style are Likely to determine its eventual success or failure?
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