Differentiate between Experimental and Ex post facto and Explain where each type may be a preferred option and include relevant examples in each case

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 4DRQ
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  1. Differentiate between Experimental and Ex post facto and Explain where each type may be a preferred option and include relevant examples in each case 
  2. Evaluation of the appropriateness of information sources is one of the most important aspect of ensuring reliable research findings. Discuss the factors that should be considered while evaluating information sources 
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