Designing strategies that can create profitable relationships with targeted customers is what marketing management seeks to do as one of the functional areas of an organization. What philosophy, however, should direct these marketing strategies is typically regarded as essential to the everyday chores of marketing managers. With this regard, there are five alternative philosophies under which organizations design and carry out their marketing strategies. List all five alternative marketing management philosophies that can be utilized by marketing managers to direct the marketing operations with reference to the context, and then examine each one, highlighting its application with the help of real Ethiopian based marketing experience.
Designing strategies that can create profitable relationships with targeted customers is what marketing management seeks to do as one of the functional areas of an organization. What philosophy, however, should direct these marketing strategies is typically regarded as essential to the everyday chores of marketing managers. With this regard, there are five alternative philosophies under which organizations design and carry out their marketing strategies. List all five alternative marketing management philosophies that can be utilized by marketing managers to direct the marketing operations with reference to the context, and then examine each one, highlighting its application with the help of real Ethiopian based marketing experience.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Designing strategies that can create profitable relationships with targeted customers is what marketing management seeks to do as one of the functional areas of an organization. What philosophy, however, should direct these marketing strategies is typically regarded as essential to the everyday chores of marketing managers. With this regard, there are five alternative philosophies under which organizations design and carry out their marketing strategies. List all five alternative marketing management philosophies that can be utilized by marketing managers to direct the marketing operations with reference to the context, and then examine each one, highlighting its application with the help of real Ethiopian based marketing experience.
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