Q: What current challenges do wholesalers face?
A: The major challenges that wholesalers and distributors face are: The demand from the manufacturers ...
Q: What does advertising tell you about the consumer culture in 1920
A: Consumer culture was not that well in 1920. Advertising has a different face in those years. It was ...
Q: Describe how a firm chooseswhich consumer group(s) topursue with its marketingefforts
A: Consumers are the end-user of the product, the companies require the product according to the pref...
Q: Which of the following is correct about partnership form of business? a. Limited partners are re...
A: In a partnership form of business, there can be four types of partnerships in which entrepreneurs ca...
Q: Mobile commerce (m-commerce) isa rapidly growing category of e-commerce that takesplace via a smart ...
A: Mobile commerce, also called m-commerce or m commerce, includes any monetary transaction completed u...
Q: Do you think there is a double standard when women wanted to be ambitious and a boss , opposed to wh...
A: There is no double standard when women wanted to be ambitious and a boss.
Q: In order to succeed in China, what did Walmart do?
A: Walmart Inc is an America based multinational company that operates various types of stores such as ...
Q: The first step in segmenting and targeting markets is to A. recognize a need. B. group potential bu...
A: Option B. group potential buyers into segments are the correct option.
Q: 1. What is meant by a marketing channel?
A: Distribution is one of the functions of marketing that involves transferring goods from the manufact...
Q: List the steps involved in segmenting markets?
A: Market segmentation, selection of appropriate target markets, and appropriate and competitive positi...
Q: What is the prevailing attitude of Sales era?
A: The sales orientation was a marketing approach during the 1950's which focused on aggressive selling...
Q: Explain the term sender?
A: Communication: It means conveying or moving information from one area to another area or from one pe...
Q: What are the four mtn products
A: MTN - the full form of MTN is Mobile Telephone Network. It's a South African multinational mobile t...
Q: MARKETING DEBATE : IS THE RIGHT PRICE A FAIR PRICE? Prices are often set to satisfy demand or to ref...
A: It is quite subjective in nature as for companies whose prime motive is profit maximization they wil...
Q: Explain the meaning of Marketing
A: To be successful in the market, the organizations need to follow some strategies. The strategies are...
Q: What are the different steps in the communicationprocess?
A: Communication is defined as exchanging facts between individuals who hold different positions in an ...
Q: What is organization culture
A: Culture may be a term which bounds the social behavior and norms found in human societies also becau...
Q: 3. What is your opinion about shampoo commercials that feature young ladies with long black hair? Ar...
A: This is a psychology of marketers. And Shampoo commercial shows that there shampoos are pure miracle...
Q: According to equity theory, how does an employee determine whether he or she is being treated equita...
A: Under equity theory all the employees must be treated equally by the organisation. All rewards and p...
Q: What conditions must exist before a marketingexchange can occur? Describe a recent exchange inwhich ...
A: Marketing can be described as a function of management which includes creation of needs, identifying...
Q: Five practical approaches One can employ to segment and identify their market
A: Segmentation: It means dividing the market. The market is divided based on the needs and desires of ...
Q: State one positioning strategy that ultimate concrete product can adopt to attract customers
A: A positioning strategy can be defined as the element of marketing that is done to create and develop...
Q: 1) In participative management A) employees are involved in the company's decision-making. B) all to...
A: Participative management is a managerial style which involves cooperation of personnel of a company....
Q: “After a short stint as a booking salesman assigned to directly serve the hospital accounts, my boss...
A: The manufacturer entrusts the sale of its goods to the distributor. The existence of asymmetric know...
Q: Develop a “Code of Business Practices” for a newonline vitamin store. Does your code address ad-vert...
A: Medical care industry is one of the quickest developing business all through the world. The more the...
Q: How important is social media marketing for small businesses?
A: Social Media Marketing - Its the use of social media platforms to get connected with the audience t...
Q: What is joint demand?
A: It is one of the forms of demand in the marketing cycle.
Q: How do sales and profits change over the different stages of the PLC? How do firms adjust their mark...
A: A product life cycle can be described as the different stages of life through which a product or ser...
Q: Identify the major channel alternatives open to a company.
A: A channel is a term used to describe the method or means by which a product or a group of products a...
Q: Three (3) practical reasons why the company should segment their market
A: The рrосess оf dividing the роtentiаl buyers оf а рrоduсt intо different саtegоries оn ...
Q: Identify a company that you are familiar with and explain the role of marketing to the success of th...
A: The medical brand Dettol is a success story in the current pandemic era.
Q: What type of channel conflict is likely to be caused by dual distribution, and what type of conflict...
A: Сhаnnel соnfliсt is referred to аs аny disрute or differenсe аrising between twо оr mоre...
Q: 2. What is the difference between a direct and indirect channel?
A: A distribution channel involves a set of businesses and intermediaries across which products and ser...
Q: You’re at Sobey’s in the express line where customers are supposed to be buying 12 or fewer products...
A: This Sobeys Privacy Commitment (the “Privacy Commitment”) is intended to assist Customers in underst...
Q: 3. What is the difference between a marketing channel and a supply chain?
A: The differences between a marketing channel and a supply chain are: A supply chain is more broader ...
Q: What kind of customer does the “Ship My Pants” campaign target? How is this significant?
A: Kmart originated their new advertising operations titled "Ship My Pants" in April 2013. It was a gre...
Q: What are the various types of perceived risk?
A: Potential risk: It means the risks perceived to take place by the customers before making any purcha...
Q: Explain 8 practical reasons why the company should segment their market
A: Segmentation: It means dividing the customers based on their tastes, needs and preferences. After di...
Q: Interpret product hierarchy in depth.
A: Product Hierarchy- It is process of classification of the product/services into its essential compon...
Q: What are the different forms ofcompensation?
A: Compensation is the overall remuneration that an employee earns in return or their services provided...
Q: Does Behavioral Management believes that management is a continuous process?
A: Definition of Management: To achieve an objective, management entails leading and managing a group o...
Q: The quantity consumed or patronage—store visits—during a specific period is called A. trial. B. ser...
A: Option C. usage rate is the correct option.
Q: Which of the following Statement is /are correct with regard to Test marketing? Statement-I model pr...
A: The various objectives with which Test marketing is done by companies are: Test marketing helps the ...
Q: Which presentation format is most consistent with the marketingconcept? Why?
A: Marketing can be explained as the process through which the company tries to promote and sell its go...
Q: What potential problems does Target face in continuing its focus on store brands?
A: The amount of money that people can spend nowadays, particularly the youth is limited. Besides that,...
Q: "You are wrong. That is not how we do things around here. You have no idea what you are doing." Is a...
A: Soft skills: It is the skills which are necessary for getting and maintaining the job. It is the ski...
Q: descrive how to develop marketing plan, collecting information and forecasting demand for the new pr...
A: Marketing plan is a long term process. Marketing plan can be developed only after gathering informat...
Q: What is John Lewis actually selling? What are loyal John Lewis customers buying? Discuss these quest...
A: А раrtiсulаr рrоduсt hаs 3 levels (соre benefit, actual рrоduсt and аugmented рrоduсt). W...
Q: Which strategy involves a firm's using different marketing mix activities, such as product features ...
A: Product differentiation includes a firm's using different marketing mix projects, such as goods char...
Q: PURPOSE The purpose of this assignment is to develop the learners’ ability to discuss strategies, ...
A: Customer relationship management (CRM) is a dimension of relationship marketing that focuses on cust...
Step by step
Solved in 2 steps