Describe two possible sources of communication noise that kellogg's could encounter in getting its message out to its target audiences? How might kellogg's proactively prevent such noise in each case?
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Describe two possible sources of communication noise that kellogg's could encounter in getting its message out to its target audiences?
How might kellogg's proactively prevent such noise in each case?
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- Identify barriers to effective communication.Review KFC’s TV commercial for their flavored nail polish for the Hong Kong market. How well do you think it works as a persuasive message? Would this style of communication encourage younger consumers to become more engaged with the brand?What is the role of a brand extension (for most brands, not just KFC)?Do you agree with KFC’s decision to extend their brand to flavored nail polish? Why/why not?Do you think that they will be successful with their goal of increasing excitement around the brand in Hong Kong?Could this be a new product that KFC could also launch successfully in other countries?What other brand extension ideas do you have for KFC?Review KFC’s TV commercial for their flavored nail polish for the Hong Kong market. How well do you think it works as a persuasive message? Would this style of communication encourage younger consumers to become more engaged with the brand? What is the role of a brand extension (for most brands, not just KFC)? Do you agree with KFC’s decision to extend their brand to flavored nail polish? Why/why not? Do you think that they will be successful with their goal of increasing excitement around the brand in Hong Kong? 5. Could this be a new product that KFC could also launch successfully in India?
- See the below integrated marketing communication. Which one of the goals from the AIDA model is this communication attempting to accomplish? (Highlight one answer) Awareness Interest Desire Action Explain your answer:Is this is an effective approach to designing a marketing communication?There are 7Cs of effective communication, which applies to both written as well as oral communication. With aid of practical report discuss how Danone Nutricia should have used the effective communication approach to manage the bad image created by the formula scandal.
- How is the AIDA model incompatible with a social, conversational approachto customer communication?1 What is Influencer Marketing as component of Integrated Marketing Communication? 2. What is the value of Influencer Marketing as a component of Integrated Marketing Communication? Please include resources.1 - Considering the Converse All Star Sneaker, select three of the seven marketing communication tools you deem to be most appropriate. Justify your choices. 2 - Converse must be aware of trends that impact on the future of marketing communications. Discus four marketing communications trends, relevant to the Converse All Star sneaker.