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- Under what conditions might a firm use multiple forecasting methods?Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for one of your information needs. What sampling method would you use?In a survey questionnaire or carrying out research, what are the different types of Questions? Explain.
- Define and give an example of each of the methods of gathering survey data. Under what circumstances should researcherschoose a specific approach?Surveys are useful in describing the characteristics of a large population. No other research method can provide this broad capability, which ensures a more accurate sample to gather targeted information in which to draw conclusions and make important marketing decisions. Describe the main questions to be answered first before selection of a representative sampleDescribe a marketing research problem in which both survey and observation methods could be used for obtaining the information needed
- In survey research, why do bad questions generate bad data??1. WHAT ARE THE DISADVANTAGES AND ADVANTAGES OF WEB BASED SURVEY OVER TRADITIONAL SURVEY RESEARCH?create a Data Collection for a research methodology this must include Identify the instrument(s) used; Describe the instrument(s), e.g. number of items, types of items, sections, etc; Describe instrument development or adaptation; and Describe how validity of the instrument was obtained
- Identify and discuss the advantages and disadvantages of using existing data for secondary data analysis. Provide at least one example for each. In your opinion, do you think the advantages outweigh the disadvantages? Why or why not?What are the advantages and disadvantages of using non-survey methods to collect data?Provide three characteristics of survey research for Forever 21 to consider