Describe the function and significance of marketing control in business marketing management and explain the components of the control process?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter17: Organizational Planning And Controlling
Section: Chapter Questions
Problem 8CRQ: Distinguish between cybernetic and noncybernetic control and between pre, concurrent, and postaction...
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b. Describe the function and significance of marketing control in business marketing management and explain the components of the control process?
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