Describe the approaches and techniques to address all three categories of quality?
Describe the approaches and techniques to address all three categories of quality?
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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Question
Describe the approaches and techniques to address all three categories of quality?
Expert Solution
Step 1
The three categories of quality can be stated as
1. Manufacturing Based Quality
2. Product Based Quality
3. Customer Based Quality.
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