Foundations of Business - Standalone book (MindTap Course List)
4th Edition
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter11: Building Customer Relationships Through Effective Marketing
Section: Chapter Questions
Problem 26CC
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Question
Describe how
technological changes
can affect marketing.
Expert Solution
Step 1
Marketing environment refers to those external forces that affect the ability of an organization to serve its customers. A marketing environment is surrounded by the following forces:
- Regulatory or Political environment
- Economic conditions
- Competitive forces
- Technological changes
- Social and cultural influences
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