Demand can be estimated with experimental data, time-series data, or cross-section data. In this case, cross-section data appear in the Excel file. Soft drink consumption in cans per capita per year is related to six-pack price, income per capita, and mean temperature across the 48 contiguous states in the United States. Questions Howmanycans/capita/yearonsoftdrinkshouldbeforastateinwhich6-packprice=$1.95,Income/Capita=$23,500, and Mean Temp= 68 F ?  Now omit the price and temperature from the regression equation. Should a marketing plan for soft drinks be designed that relocates most canned drink machines into low-income neighborhoods ? Why or why not ?   TABLE 1.  SOFT DRINK DEMAND DATA State Cans/Capita/Yr 6-Pack Price ($) Income/Capita ($1,000) Mean Temp. (F) Alabama 200 2.19 11.7 66 Arizona 150 1.99 15.3 62 Arkansas 237 1.93 9.9 63 California 135 2.59 22.5 56 Colorado 121 2.29 17.1 52 Connecticut 118 2.49 24.3 50 Delaware 217 1.99 25.2 52 Florida 242 2.29 16.2 72 Georgia 295 1.89 12.6 64 Idaho 85 2.39 14.4 46 Illinois 114 2.35 21.6 52 Indiana 184 2.19 18 52 Iowa 104 2.21 14.4 50 Kansas 143 2.17 15.3 56 Kentucky 230 2.05 11.7 56 Louisiana 269 1.97 13.5 69 Maine 111 2.19 14.4 41 Maryland 217 2.11 18.9 54 Massachusetts 114 2.29 19.8 47 Michigan 108 2.25 18.9 47 Minnesota 108 2.31 16.2 41 Mississippi 248 1.98 9 65 Missouri 203 1.94 17.1 57 Montana 77 2.31 17.1 44 Nebraska 97 2.28 14.4 49 Nevada 166 2.19 21.6 48 New Hampshire 177 2.27 16.2 35 New Jersey 143 2.31 21.6 54 New Mexico 157 2.17 13.5 56 New York 111 2.43 22.5 48 North Carolina 330 1.89 11.7 59 North Dakota 63 2.33 12.6 39 Ohio 165 2.21 19.8 51 Oklahoma 184 2.19 14.4 82 Oregon 68 2.25 17.1 51 Pennsylvania 121 2.31 18 50 Rhode Island 138 2.23 18 50 South Carolina 237 1.93 10.8 65 South Dakota 95 2.34 11.7 45 Tennessee 236 2.19 11.7 60 Texas 222 2.08 15.3 69 Utah 100 2.37 14.4 50 Vermont 64 2.36 14.4 44 Virginia 270 2.04 14.4 58 Washington 77 2.19 18 49 West Virginia 144 2.11 13.5 55 Wisconsin 97 2.38 17.1 46 Wyoming 102 2.31 17.1 46

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter5: Business And Economic Forecasting
Section: Chapter Questions
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Demand can be estimated with experimental data, time-series data, or cross-section data. In this case, cross-section data appear in the Excel file. Soft drink consumption in cans per capita per year is related to six-pack price, income per capita, and mean temperature across the 48 contiguous states in the United States.

Questions

  1. Howmanycans/capita/yearonsoftdrinkshouldbeforastateinwhich6-packprice=$1.95,Income/Capita=$23,500, and Mean Temp= 68 F ? 
  2. Now omit the price and temperature from the regression equation. Should a marketing plan for soft drinks be designed that relocates most canned drink machines into low-income neighborhoods ? Why or why not ?

 

TABLE 1.  SOFT DRINK DEMAND DATA
State Cans/Capita/Yr 6-Pack Price ($) Income/Capita ($1,000) Mean Temp. (F)
Alabama 200 2.19 11.7 66
Arizona 150 1.99 15.3 62
Arkansas 237 1.93 9.9 63
California 135 2.59 22.5 56
Colorado 121 2.29 17.1 52
Connecticut 118 2.49 24.3 50
Delaware 217 1.99 25.2 52
Florida 242 2.29 16.2 72
Georgia 295 1.89 12.6 64
Idaho 85 2.39 14.4 46
Illinois 114 2.35 21.6 52
Indiana 184 2.19 18 52
Iowa 104 2.21 14.4 50
Kansas 143 2.17 15.3 56
Kentucky 230 2.05 11.7 56
Louisiana 269 1.97 13.5 69
Maine 111 2.19 14.4 41
Maryland 217 2.11 18.9 54
Massachusetts 114 2.29 19.8 47
Michigan 108 2.25 18.9 47
Minnesota 108 2.31 16.2 41
Mississippi 248 1.98 9 65
Missouri 203 1.94 17.1 57
Montana 77 2.31 17.1 44
Nebraska 97 2.28 14.4 49
Nevada 166 2.19 21.6 48
New Hampshire 177 2.27 16.2 35
New Jersey 143 2.31 21.6 54
New Mexico 157 2.17 13.5 56
New York 111 2.43 22.5 48
North Carolina 330 1.89 11.7 59
North Dakota 63 2.33 12.6 39
Ohio 165 2.21 19.8 51
Oklahoma 184 2.19 14.4 82
Oregon 68 2.25 17.1 51
Pennsylvania 121 2.31 18 50
Rhode Island 138 2.23 18 50
South Carolina 237 1.93 10.8 65
South Dakota 95 2.34 11.7 45
Tennessee 236 2.19 11.7 60
Texas 222 2.08 15.3 69
Utah 100 2.37 14.4 50
Vermont 64 2.36 14.4 44
Virginia 270 2.04 14.4 58
Washington 77 2.19 18 49
West Virginia 144 2.11 13.5 55
Wisconsin 97 2.38 17.1 46
Wyoming 102 2.31 17.1 46
 
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