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Q.4. Define Segmentation?
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- Q. 3. How pannel ARDL technique deals with endogenity? Describe it in detailQ 9. Describe "Business Intelligence"?Question 4 The below data represent the advertising expenditure and sales of Little Liu Ltd from year 2008 to 2017. Table: Advertising Expenditure vs. Sales from 2008 to 2017 Year Advert. Expenditure Sales (x, £000) (y, £000) 2008 8 30 2009 12 40 2010 11 29 2011 5 29 2012 14 43 2013 3 17 2014 6 20 2015 8 30 2016 4 22 2017 9 40 Total 80 300 Work out the values of parameters of the relationship shown in the Figure (i.e. work out the equation of the relationship).
- QUESTION 1 The table below shows the sales figures for a brand of shoe over the last 12 months. Months Sales January 69 February 75 March 86 April 92 May 95 June 100 July 108 August 115 September 125 October 131 November 140 December 150 a. Using the following, forecast the sales for the months up to January the following year:- i. A simple three month moving average. [2 marks] ii. A three period weighted moving average using weights of 1, 2 and 3. Assign the highest weight to the most recent data. [3 marks] iii. Exponential Smoothing when α= .6 and the forecast for March is 350. [5 marks] iv. Determine which of the three forecasting technique is the most accurate using MAD. [4 marks]Q.6. Segmentation is the process of: Dividing the market into homogenous groups Selecting one group of consumers among several other groups Creating a unique space in the minds of the target consumer None of these.Q1. Does Livestock Wealth use "inside-out" or "outside-in"?
- Question 1. The table below shows the sales figure for a brand of shoe over the last 12 months. Months Sales January 69 February 75 March 86 April 92 May 95 June 100 July 108 August 115 September 125 October 131 November 140 December 150 a. Using the following, forecast the sales for the months up to january the following year:- i. A simple three month moving average ii. A three period weighted moving average using weights of 1, 2, and 3. Assign the highest weight to the most recent data iii. Exponential smothing when α = .6 and the forecast for march is 350 vi. Detemine which of the three forecasting technique is the most accurate using MAD N.B. Only answer IVQuestion 1. The table below shows the sales figure for a brand of shoe over the last 12 months. Months Sales January 69 February 75 March 86 April 92 May 95 June 100 July 108 August 115 September 125 October 131 November 140 December 150 a. Using the following, forecast the sales for the months up to january the following year:- i. A simple three month moving average ii. A three period weighted moving average using weights of 1, 2, and 3. Assign the highest weight to the most recent data iii. Exponential smothing when α = .6 and the forecast for march is 350QUESTION 12 A company has experienced the following quarterly sales for the past eight quarters Demand Quarter (year Quarter (year 1) 2) 1 2 3 5 Deman d 10 12 22 6 26 26 7 30 4 19 8 22 Considering the following values for the intercept, slope, seasonal factors, and smoothing constants Go= 2.3362, So=-29.36, c.3= 0.5330, c.2-1.1752, c.1 1.2825, co=0.9203 a=0.2, y=0.1, B=0.1 Forecast four period ahead demand at time t=0. (t=0=present, period 8).
- Q.9 Write a cover letter for your questionnaire on your research topic? Q.10 For your chosen research topic, how will you administer the questionnaire through telephone? Also mention the advantages and disadvantages of it.Question 3. Consider the following research questions or hypotheses. What variables need to be measured in each? Do consumers who spend more time and are more committed to Facebook spend more money at Amazon.com? What are the demographic characteristics of consumers who belong to the PowerUp Rewards program (loyalty program) of GameStop (video games and accessories) stores? The temperature inside the supermarket will determine how much time that shoppers spend in the store such that when the store is cold they will spend less time shopping than when the store is warm. Product price is related positively to product quality. Consumer perceptions of value from a service provider are related negatively to the likelihood of switching service providers.Locate the Treasury bond in Figure 8.4 maturing in November 2042. Assume a par value of $10,000. What is its coupon rate? (Enter your answer as a percent rounded to 3 decimal places, e.g., 32.161.) What is its bid price in dollars? (Do not round intermediate calculations and round your answer to 2 decimal places, e.g., 32.16.) What was the previous day's asked price in dollars? (Do not round intermediate calculations and round your answer to 2 decimal places, e.g., 32.16.) Coupon rate Bid price Previous day's asked price %