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- 2.Which is more important EQ or IQ? Justify your answer.Every C0nsumer is said to have different influences while buying products. What are those influences and h0w can they effect the c0nsumer behavi0r? Examples are required. C0nsumers show 4 ways of buying behaviors; explain all those ways with suitable examples.3. Which of the following negative perceptions might come from choosing to price a product too low? Choose all that apply. Group of answer choices Buying this product will make me look cheap to my friends who all have spent more money. The product is of low manufactured quality. This company just wants to make a lot of money. Buying this product would make me look pretentious — like a rich snob — trying to show off my money. This product isn't worth the price they're asking for it. The consumer cannot trust the product to deliver all the value it claims to give them.
- Develop a questionnaire designed to measureconsumer satisfaction of a clothing purchase of $100or more. Include in your questionnaire items thatmeasure the product’s instrumental, symbolic, andaffective dimensions of performance, as well as whatthe consumer wanted on these dimensions. Theninterview several consumers to obtain informationon actual performance, expected performance,and satisfaction. Using this information, determineif consumers received what they expected (i.e.,evaluation of performance) and relate any differenceto consumer expressions of satisfaction. What arethe marketing implications of your results?lidterm - Spring 202 x Xتفاصيل المشاركة 1FAlpQLScDqleIRY3De8plmvqDMs0lrvJu7QfbTdTldslxjfNXMtBITg/formResponse الكشف في المعاجم SQUCOFFEE - Goo... Google äa SQU paga M POMG تنزيل الفيديو عبر الإن. . . "You are wrong. That is not how we do things around here. You have no idea what you are doing." Is an example of: O constructive criticism O destructive feedback O hidden agenda constructive feedback In a negntiation Mr Steven used direct communication with explicit verbal1.Discuss the differences between the absolute threshold and differential threshold. Which one is more important to marketers?
- How would the marketing strategies for thefollowing differ by stage of the HLC? (Assumeeach stage is the target market.)a. Cell phoneb. Scuba gearc. Power toolsd. Children’s toyse. Detergentf. CollegesMarketers point out that the five levels in Maslow’s hierarchyof needs are sometimes combined or even bypassed by consumers making purchase decisions. Explain how each of thefollowing could fulfill more than one need:a. A donation to the Red Cross to help tornado victimsb. A retirement investment accountc. Axe body washd. Dinner at an upscale restaurantConsumer decision is a careful evaluation of the attributes of a set of products, brands, or services and rationally selecting the one that solves a clearly recognized need for the least cost. a) Discuss the four views of Consumer Decision Making (an economic view; a passive view; a cognitive view and an emotional view); b) Discuss Consumer Decision Making Process in detail.
- TMO O 109 B/s O &a al 79% O 11:30 am f Environmental... Mktg. P304-Environmental Marketing (Asynchronous learning) Quiz Assignment #3 General Directions: Perform market segmentation and Marketing mix strategies of the following Green products. Eco- bag b. Windmill C. Solar Panel Use the following tables: Market segmentation Demographic Segmentation Geographic Segmentation Behavioral Psychographic Segmentation Green Products Segmentation Есо-Bag Windmill Solar Panel Marketing Mix Strategy Marketing Mix Product Pricing Placement Promotion Есо-Ваg Windmill Solar Panel >An automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models).a) If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.b) Comment on the utility of a model based on the hypothesis.You have been appointed as a marketing manager for Tumfwane enterpriseslimited based in Mufulira in the Copperbelt that offers hospitality services to themarket. You managing Director wants to know the consumer buying decisionprocess. Write a memo to her using an appropriate diagram to explain the buyingdecision process of a consumer? The president of a large manufacturer of household appliances that aremanufactured and sold in Zambia, has asked you to develop a system formonitoring and evaluating the impact of major environmental trends in thiscompany’s strategies and programmes. Briefly describe your proposed system interms of how you would organize your scanning activities, and evaluate the impactof each Stouffer’s foods holds a commanding share of the growing market for low-caloriefrozen entrees with its lean cuisine product line. To maintain its lead as the marketcontinues to grow, what strategic marketing objectives should Stouffer focus onand why?