Cutey Barber Salon Cutey Barber Salon is a trendy barber salon that is located in a densely populated city called Maple. Demand for the services offered by the salon is fairly high. It offers services such as haircuts, hair styling, scalp massaging and conditioning treatment, straight razor and wet shave, beard sculpting, facials and hair colouring. In addition to these services provided, the salon sells premium hair products to customers. The salon has the ability to produce a maximum of 20,000 haircuts and hairstyling per year. Demand for haircuts and hairstyling over the last five years can be seen in the following table:- Year         Demand for haircuts and hairstyling 2017        11,500 2018        12,200 2019        13,400 2020        14,000 2021        14,500 Although the business does not have a written vision and mission statement, it is clear in the minds of management what they want to achieve and what they would like to be in the future. Currently, customers can walk in at any time to be served. At times, customers have to wait in line for a long time. This is creating some challenges for the operations manager. He needs to overcome this challenge in order to utilize his resources more efficiently. Competition in the hair salon business is intensifying. New firms are rising up and existing firms are expanding their operations. Increasing competition is gradually eating away profit margins since costs are increasing and customers are demanding lower prices for services. Management has to find some efficient way to add value to their products and to overcome the competition. other than employing more staff, describe two techniques that operation manager can use to reduce the waiting time for customers? Other than quality, explain how the Operations manager can use two competitive priorities to compete. How can status value be added at Cutey Baber salon?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter14: Marketing Channels And Supply Chain Management
Section14.1: Taza Cultivates Channel Relationships With Chocolate
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Cutey Barber Salon
Cutey Barber Salon is a trendy barber salon that is located in a densely populated city called Maple.
Demand for the services offered by the salon is fairly high. It offers services such as haircuts, hair
styling, scalp massaging and conditioning treatment, straight razor and wet shave, beard sculpting,
facials and hair colouring. In addition to these services provided, the salon sells premium hair products
to customers. The salon has the ability to produce a maximum of 20,000 haircuts and hairstyling per
year. Demand for haircuts and hairstyling over the last five years can be seen in the following table:-

Year         Demand for haircuts and hairstyling
2017        11,500
2018        12,200
2019        13,400
2020        14,000
2021        14,500

Although the business does not have a written vision and mission statement, it is clear in the minds of
management what they want to achieve and what they would like to be in the future. Currently, customers can walk in at any time to be served. At times, customers have to wait in line for a long time. This is creating some challenges for the operations manager. He needs to overcome this challenge in order to utilize his resources more efficiently.

Competition in the hair salon business is intensifying. New firms are rising up and existing firms are
expanding their operations. Increasing competition is gradually eating away profit margins since costs
are increasing and customers are demanding lower prices for services. Management has to find some
efficient way to add value to their products and to overcome the competition.

other than employing more staff, describe two techniques that operation manager can use to reduce the waiting time for customers?

Other than quality, explain how the Operations manager can use two competitive priorities to compete.

How can status value be added at Cutey Baber salon?

 

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