Customer profitability, distribution. Best Drugs is a distributor of pharmaceutical products. Its ABC system has five activities: Activity Area 1. Order processing 2. Line-item ordering Cost Driver Rate in 2017 $42 per order $5 per line item $47 per store delivery $4 per carton $13 per stocking-hour 3. Store deliveries 4. Carton deliveries 5. Shelf-stocking Rick Flair, the controller of Best Drugs, wants to use this ABC system to examine individual customer profit- ability within each distribution market. He focuses first on the Ma and Pa single-store distribution market. Using only two customers helps highlight the insights available with the ABC approach. Data pertaining to these two customers in August 2017 are as follows: Ann Arbor Pharmacy San Diego Pharmacy Total orders 13 Average line items per order 11 19 Total store deliveries 5 Average cartons shipped per store delivery Average hours of shelf-stocking per store delivery Average revenue per delivery Average cost of goods sold per delivery 21 18 0.5 0.75 $2,600 $2,100 $1,900 $1,700

Essentials of Business Analytics (MindTap Course List)
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Author:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
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Chapter2: Descriptive Statistics
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Flair ranks the individual customers in the Ma and Pa single-store distribution market on the basis of monthly operating income. The cumulative operating income of the top 20% of customers is $58,120. Best Drugs reports operating losses of $23,670 for the bottom 40% of its customers. Make four recommendations that you think Best Drugs should consider in light of this new customer-profitability information.

Customer profitability, distribution. Best Drugs is a distributor of pharmaceutical products. Its
ABC system has five activities:
Activity Area
1. Order processing
2. Line-item ordering
Cost Driver Rate in 2017
$42 per order
$5 per line item
$47 per store delivery
$4 per carton
$13 per stocking-hour
3. Store deliveries
4. Carton deliveries
5. Shelf-stocking
Rick Flair, the controller of Best Drugs, wants to use this ABC system to examine individual customer profit-
ability within each distribution market. He focuses first on the Ma and Pa single-store distribution market.
Using only two customers helps highlight the insights available with the ABC approach. Data pertaining to
these two customers in August 2017 are as follows:
Ann Arbor Pharmacy
San Diego Pharmacy
Total orders
13
Average line items per order
11
19
Total store deliveries
5
Average cartons shipped per store delivery
Average hours of shelf-stocking per store delivery
Average revenue per delivery
Average cost of goods sold per delivery
21
18
0.5
0.75
$2,600
$2,100
$1,900
$1,700
Transcribed Image Text:Customer profitability, distribution. Best Drugs is a distributor of pharmaceutical products. Its ABC system has five activities: Activity Area 1. Order processing 2. Line-item ordering Cost Driver Rate in 2017 $42 per order $5 per line item $47 per store delivery $4 per carton $13 per stocking-hour 3. Store deliveries 4. Carton deliveries 5. Shelf-stocking Rick Flair, the controller of Best Drugs, wants to use this ABC system to examine individual customer profit- ability within each distribution market. He focuses first on the Ma and Pa single-store distribution market. Using only two customers helps highlight the insights available with the ABC approach. Data pertaining to these two customers in August 2017 are as follows: Ann Arbor Pharmacy San Diego Pharmacy Total orders 13 Average line items per order 11 19 Total store deliveries 5 Average cartons shipped per store delivery Average hours of shelf-stocking per store delivery Average revenue per delivery Average cost of goods sold per delivery 21 18 0.5 0.75 $2,600 $2,100 $1,900 $1,700
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