CRM can be classified into the two main types: operational CRM and analytical CRM. Briefly explain the two types and give an example for each type.
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2. CRM can be classified into the two main types: operational CRM and analytical CRM. Briefly explain the
two types and give an example for each type.
3. Why does Harrahs' loyalty program work when others don't?
4. One of the key concept in CRM is the Life Time Value (LTV) of a customer. Let's assume that we are a
company that sells coffee and snack and Tom is our customer. Calculate Lifetime Value (LTV) of Tom with
the Custom LTV Equation way ( https://blog.kissmetrics.com/how-to-calculate-lifetime-value/ ) . Tom 's
average expenditure per visit is $10 and Tom visited us 10 times per week on average. A customer usually
remains as a customer for 3 years (i.e., the average customer lifespan is 156 weeks (3 years *52 weeks per
year) and profit margin per customer is 10% on average.
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- One way of determining that the problem, rather than the symptom, is being addressed is a technique called 5 Hows 5 Whys 5 Whens 5 WhosBashaer is a millionaire but always buy a TOYOTA ACCORD even though he can afford Mercedes Benz sports car. Nayef on the other hand cannot afford to buy BMW, but he made a bank loan to purchase the BMW Coupé for half a million dollars. Explain why they choose those cars by describing through the Customer’s Lifetime Value (CLV) Assessments. Explain the importance of the Customer Profile Components of Nayef and Bashaer.1. Plot out the customer lifetime vaule for a Tesla -Take a average customer and show how they will spend money over thier lifetime as a customer. Include the price of each iteam that will be purchased.
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- Integrated Products Corporation (IPC) needs to estimate its PC sales for next year.The most recent six years of revenue data for the company’s line of XT PersonalComputers, and those of the industry, is found in the table below:Year XT PC Sales Revenue($’000,000)All Industry PC Sales Revenue($’000,000,000)1 2.4 4.62 5.9 8.63 15.5 10.74 27.8 14.85 35.9 18.56 38.1 19.4Required:A. Assuming that the sales data above are representative of sales expected nextyear, use time series regression analysis to forecast next year’s sales revenues(there is no seasonal effect).B. Perform a regression analysis between the annual sales revenues of XTPersonal Computers and all industry PC annual sales revenues. What is theforecast for next year’s sales revenue for XT Personal Computers if the estimateof next year’s industry PC sales revenues is $21.9 billion? C. Advise management at Integrated Products Corporation (IPC) which of the twosales estimates from parts A and B above they should use. Justify your…Integrated Products Corporation (IPC) needs to estimate its PC sales for next year.The most recent six years of revenue data for the company’s line of XT PersonalComputers, and those of the industry, is found in the table below:Year XT PC Sales Revenue($’000,000)All Industry PC Sales Revenue($’000,000,000)1 2.4 4.62 5.9 8.63 15.5 10.74 27.8 14.85 35.9 18.56 38.1 19.4Required:A. Assuming that the sales data above are representative of sales expected nextyear, use time series regression analysis to forecast next year’s sales revenues(there is no seasonal effect).B. Perform a regression analysis between the annual sales revenues of XTPersonal Computers and all industry PC annual sales revenues. What is theforecast for next year’s sales revenue for XT Personal Computers if the estimateof next year’s industry PC sales revenues is $21.9 billion?Business Intelligence and Analytics Q : List down the steps in building and using a risk analysis model
- If a credit manager reviewing a potential customer’s request for a $20,000 line of credit, what would he/she analyze? Generally, how would the 5Cs of Credit guide his/ her analysis and help lead to a prudent decision to accept or reject the request?Customer lifetime value (CLV) focuses on: Group of answer choices net present value of a customer's business over the span of it's relationship with the selling firm. The initial order size to establish a customers buying patterns for future orders. Expediting future orders as customers are staying with sales firms for shorter periods. the profitability value of a customer short and long term.Pls help What would the correlogram (ac/pac) look like for both, (i) the ARMA model, and, (ii) the ARIMA model?