Criteria Strong Support Support Business Strategy Urgency 10% of Sale From New Products Competition Fill Market Gap Weighted Total (a) Weighted Total (b) Weight 2 5 4 3 1 3 ? ? Project 1 9 5 2 0 2 5 ? ? Project 2 3 7 2 0 2 5 ? ? Project 3 6 8 2 3 6 8 ? ? Project 4 1 0 5 10 6 9 ? ? Project 5 3 10 10 1 8 0 ? ? The Custom Bike Company has set up a weighted scoring matrix for evaluation of potential projects. Above are five projects under consideration. Using the scoring matrix above, which project would you rate highest? Lowest? If the weight for “Strong Sponsor” is changed from 2.0 to 5.0, will the project selection change? What are the three highest weighted project scores with this new weight? Why is it important that the weights mirror critical strategic factors?

Criteria Strong Support Support Business Strategy Urgency 10% of Sale From New Products Competition Fill Market Gap Weighted Total (a) Weighted Total (b) Weight 2 5 4 3 1 3 ? ? Project 1 9 5 2 0 2 5 ? ? Project 2 3 7 2 0 2 5 ? ? Project 3 6 8 2 3 6 8 ? ? Project 4 1 0 5 10 6 9 ? ? Project 5 3 10 10 1 8 0 ? ? The Custom Bike Company has set up a weighted scoring matrix for evaluation of potential projects. Above are five projects under consideration. Using the scoring matrix above, which project would you rate highest? Lowest? If the weight for “Strong Sponsor” is changed from 2.0 to 5.0, will the project selection change? What are the three highest weighted project scores with this new weight? Why is it important that the weights mirror critical strategic factors?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?

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Under what conditions might a firm use multiple forecasting methods?
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Marketing

ISBN:

9780357033791

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Pride, William M

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9780357033791

Author:

Pride, William M

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South Western Educational Publishing

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Criteria	Strong Support	Support Business Strategy	Urgency	10% of Sale From New Products	Competition	Fill Market Gap	Weighted Total (a)	Weighted Total (b)
Weight	2	5	4	3	1	3	?	?
Project 1	9	5	2	0	2	5	?	?
Project 2	3	7	2	0	2	5	?	?
Project 3	6	8	2	3	6	8	?	?
Project 4	1	0	5	10	6	9	?	?
Project 5	3	10	10	1	8	0	?	?