Create the following for and Land and Sea Tour busines in Jamaica 1. Goals and Objectives This section provides company’s general goals and specific objectives. What the company will accomplish. How it will be accomplished. When it will be accomplished. Who will accomplish it. 2. Location Demographic analysis of location vs. target customer profile Traffic count Lease/rental rates/owned
Create the following for and Land and Sea Tour busines in Jamaica 1. Goals and Objectives This section provides company’s general goals and specific objectives. What the company will accomplish. How it will be accomplished. When it will be accomplished. Who will accomplish it. 2. Location Demographic analysis of location vs. target customer profile Traffic count Lease/rental rates/owned
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Create the following for and Land and Sea Tour busines in Jamaica
1. Goals and Objectives
This section provides company’s general goals and specific objectives.
- What the company will accomplish.
- How it will be accomplished.
- When it will be accomplished.
- Who will accomplish it.
2. Location
- Demographic analysis of location vs. target customer profile
- Traffic count
- Lease/rental rates/owned
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