Construct a house of quality matrix for a wrist-watch. Be sure to indicate specific customer wants that youthink the general public desires. Then complete the matrixto show how an operations manager might identify specificattributes that can be measured and controlled to meet thosecustomer desires.
Construct a house of quality matrix for a wrist-watch. Be sure to indicate specific customer wants that youthink the general public desires. Then complete the matrixto show how an operations manager might identify specificattributes that can be measured and controlled to meet thosecustomer desires.
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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Question
Construct a house of quality matrix for a wrist-
watch. Be sure to indicate specific customer wants that you
think the general public desires. Then complete the matrix
to show how an operations manager might identify specific
attributes that can be measured and controlled to meet those
customer desires.
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