Consider the challenge that Casper Mattress experienced in going against traditional distribution channels for its products. This can be likened to a “David versus Goliath” strategy—very high risk, but with potentially high rewards. As you consider a product or business that you would like to launch, Is there a nontraditional distribution opportunity that might challenge the conventional “industry” but create an innovative alternative to reach customers? Feel free to agree or disagree and explain why. If you agree, consider what is unique about your product that would allow you to disrupt traditional distribution channels and why nontraditional distribution would work for your product and not some other product.

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Distribution

Distribution is the process of making a product or service available to consumers. It is a component of the marketing mix which facilitates the movement of goods and services from the seller and buyer to the end consumer. This includes direct selling, where a company sells its products directly or by the means of intermediaries such as wholesalers, retailers, distributors, and other third parties to facilitate distribution.