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- Define and explain what a company should do when the way they position their product no longer works.
- Short Answer: What are four important things to include in a positioning statement?
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Short Answer: This chapter discusses five important notes to keep in mind when creating a position statement. State and explain three of those.
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- Positioning is one of the most important, but frequently misunderstood concepts in marketing. Describe the concepts positioning and repositioning in detail. Select one firm that needs to reposition itself and describe its current positioning in detail. What isn’t working about its current position? Provide three detailed and specific recommendations for how it could reposition itself for a more successful future.Write a positioning statements for the products. Write one statement for Switz Foods – Mio Amore and another statement for Monginis – it’s revived competitor. (400 maximum word limit) Positioning Statement Template: To whom (target market or segment): Relative to (frame of reference – competition or substitutes): What is “point-of-difference” (customer value proposition):As part of the process required before launch, you need to consider the segmentation, targeting and positioning of your potential market. Seven positioning methods can be distinguished. Select and discuss twopositioning methods you believe would be best suited to the market of the new range of CBD oils you have selected for targeting.
- Develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements: ii) Defines the branding elements of the business. (1) Explain what the selected logo represents for the business. (2) Mention the distinctive elements of the business that allow the value proposition to be transmitted. (3) Discuss what represents a competitive advantage in the context of the business brand.F. Marketing strategy i) Identify the product positioning strategy vs. the competition (e.g. cost leadership, differentiation, focus, etc.). Explain what it is and how you would implement it. ii) Describe the advertising strategies to be used to market the business. Consider both traditional marketing elements and digital strategies. iii) Explain the promotion strategy to: (1) Attract new customers (2) Customer retentionThe marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. Questions 1. Provide a discussion on the 4P’s of the marketing mix for a product of your choice. 2. Determine the market segmentation for the product discussed in question 1 above.Rita has set up a company to manufacture and market GPS tracking systems for cross country runners who like to go on trails in uninhabited areas. A GPS could help if someone gets lost while running on these types of trails. Rita is trying to figure out which approach she will use to bring awareness to her product. She is also trying to understand who her customer would be. She has decided a sales orientation would be best suited for her new product. Questions What are important considerations for and against using a sales orientation approach? In your answer discuss what a sales orientation is and why it might or might not work for Rita. Which orientation do you think would best be suited for this type of product and why? (Explain how this chosen orientation would be beneficial for this business.)
- Diamond V Mills makes yeast they generally sell B2B to breweries, bakeries and wholesalers. They want to enter the B2C market. They have designed and engineered the product and packaging, assigned price and created a compelling social media and advertising campaign. They currently are not sure how to get it to the B2C market. What "P" of marketing are they missing? O place O perceived value O promotion O price O productPlease answer only question 4 and 5 and answer 1,2 and 3 have already been solved. Develop a response using the following to guide you: Identify a product/service of your choice. the prduct here is IPhones Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.Women of different ages and segments take their Shampoos very seriously and will very carefully select the ones suitable for their hair type. They may buy multiple hair products for different usage and stages and will spend a lot of time in purchasing such products. On the other hand men are least interested in shampoos and hair products. For them a single product works well and will spend least time purchasing such products." In view of above statement answer the following: a. How do you promote a product which may be high involvement to one segment but low for another? b. Can a low involvement product be converted into a high involvement one?
- As part of the process required before launch, one needs to consider the segmentation, targeting and positioning of the potential market. Seven positioning methods can be distinguished. Select and discuss two positioning methods you believe would be best suited to the market you have selected for targeting.THE THREE WAYS TO IDENTIFY AN OPPORTUNITY INCLUDE: a.Observing trends, conducting brainstorming sessions, and studying industry trade journals. b.Observing trends, solving a problem, and finding gaps in the marketplace. c.Studying industry trade journals, talking to consumers, and solving a problem. d.Reading books, solving a problem, and findings gaps in the marketplaceApply the 4 P's of marketing to the sport product or service selected (Indian Cricket Team) Address the following items in this section of the assignment: Product: Explain the sport product or service to be marketed. Price: Identify the cost of the sport product or service as compared to its competition. Place: Describe how the product or service will be distributed to consumers. Promotion: Recommend how you will make consumers aware of the product or service.