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A: Public Relations- It is the set of methods and strategies that are related to managing how…
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A: The Southwest Airlines was just an idea that started out in the 70s by two men sitting in a bar in…
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A: Social media marketing refers to the use of social media for the purpose of marketing and selling…
Q: Why is price lining used by some retailers?
A: Concept Of Price Lining - Price Lining, is that kind of a concept, which is also known as the…
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A: Product development begins with the generation of ideas. Chron reports that these innovative ideas…
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A: answer a) A convenience store provides a limited selection of cooked and ready-to-eat meals, bottled…
Q: Define Marketing, explain in detail the components of a Marketing Mix and give examples. (4 P's) 3-…
A: Marketing: Marketing refers to those activities which helps to promote the sale of product or…
Q: Why should a marketer be aware of competitors’ prices?
A: The strategy combines the 4P strategy (products, price, place, and promotion), economic patterns,…
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A: Marketing is an activity where company will try to sell its products and earn profits on it. There…
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A: The case is based on the difference of the opinion between public and government. It implies the…
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A: It;s a program where state or city govt issue certain quantity of pollution permits.
Q: To what extent the Walkers demonstrate a ‘market orientation' ?
A: Ans. Introduction Market orientation is a way to deal with business that focuses on recognizing the…
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A: A solution will be created on the problems and needs of customers. Target customers will be chosen…
Q: Which of the following would be considered a strategic decision? OA Apple's Computer Products…
A: "Since you have asked multiple questions so we will solve the first question for you. If you want…
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A: CVS is a health-care firm founded on pharmacies. When manufacturers compete for business in the…
Q: Describe what is meant by the term "service quality," as well as the concepts of "measuring and…
A: Service is very important for a particular organization. There are various type of organizations in…
Q: List at least 3 Personal Gains What would your community and your country gain if you establish a…
A: Entrepreneurial intentions might be categorized as a situation of owning a business or becoming…
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A: The way consumers browse for your goods, from discovery through purchase and even repurchase, is…
Q: Explain Departmentalization by product.
A: Product- A product is an item provided for sale. It can be an item or a service. A product might be…
Q: What major issues or questions should management consider when developing a training program for the…
A: A training program is essentially an action or set of activities that involves attending one or more…
Q: What is the markup approach to pricing?
A: Cost plus price is also known as markup price. It is a pricing method where the fixed percentage is…
Q: centers
A: Yes,it could happne that self contained should have their own shopping centers with independent…
Q: How do Patagonia’s marketing promotion activities serve to reinforce its primary mission?
A: The company Patagonia has an established brand name and it is involved in making environmentally…
Q: Explain why product extension and refinement are important.
A: The brand's new product category may or may not be related to the existing product categories. Small…
Q: Explain the chain of command.
A: Most businesses have a hierarchy that defines who is responsible for what people, teams, or…
Q: ustomer profitability analysis is very important topic to managers in the modern business…
A: Customer Profitability Analysis is a method of analysing the needs , wants ,…
Q: What are the Strategic Marketing Process? give a short description per step.
A: A series of steps followed by an organization to identify, analyze and reach the goal is termed the…
Q: create a customer segmentation for lynk & c
A: * Introduction - Before understanding the segmentation for Lynk and Co let us first understand…
Q: Project, program, and portfolio management and enterprise success
A: A business project refers to a one-time piece of work that is part of a company's overall business…
Q: Identify the six stages in the process of establishing prices.
A: Price setting influenced the regular lives of the customers in a great manner. The price of the…
Q: Does it make sense to investigate the many ways that businesses put information technology to use?
A: Information technology fosters innovation, which is essential for company success. Business…
Q: (1) The marketing plan is the most significant component of the business plan since the entrepreneur…
A: Sometimes marketing is confused with promotion. Lot of people think that marketing only means just…
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A: Environmental scanning helps in analyzing the impact of changes in the various factors of…
Q: Write short description for each Strategic Marketing Process Situational analysis Goal setting…
A: Strategic marketing process refers to conducting of various research, as well as developing…
Q: Q3: Kimberly owns and operates a tennis shop in a resort area. The business is seasonal. A large…
A: 1. Kimberly operates and owns a business with very limited revenue streams throughout the year. It…
Q: What is a target audience? How does a marketer analyze the target audience after identifying it?
A: All marketing strategies begin with 3 tasks on a preliminary basis. These three activities are…
Q: Being a new Director of Digital (Marketing/Advertising) at a startup how to explain an effective…
A: The Digital Marketing Funnel is a strategic model that illustrates the whole purchase process of a…
Q: Explain how marketers analyze competitors’ prices
A: A marketer has to understand the expenses of competing brands. When nonprice competition is…
Q: Meaning of Market Segmentation
A: Marketing is the primary activity for any company along with production. There are various areas in…
Q: Is it (A) True or (B) False that: Strategic alliances are government mandated agreements between…
A: Ans. Introduction A strategic alliance is a game plan between two organizations to embrace a…
Q: Define departmentalization.
A: To achieve an organization's common goal, teams from various departments are formed. These have a…
Q: Marketing managers have to review multiple aspects when deciding what specific promotional mix to…
A: Ans. Introduction All that you want to be familiar with the elements influencing promotion mix. A…
Q: What are the benefits of cost-based pricing?
A: Cost-based pricing is a pricing strategy based on a product's production, manufacturing, and…
Q: usefulness of Information to managers in making decision in innovative (a) problem solving ; (b) New…
A: Product managers are exclusively in charge of the brands that are created and released into the…
Q: Describe how Patagonia uses different elements of the promotion mix.
A: Marketing is the area which is connected with customers need fulfilment and need satisfaction. The…
Q: Create customer segmentation for Lynk
A: Lynk & Co is the automobile brand manufacturing company. It is a Chinese-Swedish company, which…
Q: Explain the Five Forces Model of Competition
A: The market competition is known for rivalry between related and unrelated firms for achievement of…
Q: common question might a reader have when reading a sales letter?
A: The main objective of sales letter is to persuade the reader to make a purchase. They are several…
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- WAS HIM SBAL 18W XIXIEW NATILAINAWAS WÄŸH ANUSSAW SHI HIÏM DNIANÝNU YA TUNNNÄS SHI NIKT4X3 AŠK NÄWhat are the marketing implications of thedifferences in the masculine/feminine orientationacross countries?Do you think it is wrong for Mattel and other doll manufacturers to markets dolls with unrealistic body proportions to young girls? Explain why you think that way. Discuss other examples of marketers targeting females with unrealistic body concepts.
- If your company made a luxury product for a “wealthy younger mostly w/kids” segment, 1) what type of product would it be, 2) how would you market this product and 3) how would you price this product? Be sure to explain why with respect to all three (3)? Please do fast ASAPWhat factors do you think were particularly influential in Mattel’s decision to select Hispanic-American mothers as a target market?Write 3 basic myths about "HUNGER" in detail with refrence
- True or false (explanation needed) According to Haushofer and Fehr’sresearch, individuals may betrapped in poverty because stressinduced by poverty leads to lowerdiscount rates and higher degrees ofrisk aversion.MANAGEMENT DECISION CASECrafty Credit Card Competitor “Chases” Amex for Shareof Millennials’ Wallets This case focuses primarily on the battle between Chase and Amex over millennial consumers. But, as the content in this chapter points out, lumping all older consumers into a generalized segment overlooks some important variables. Looking at the generational groups and their representative values (see Exhibit 7.7), where would you suggest Amex focus its marketing efforts, and why?Before launching in South Korea, Dunkin’ Donuts undertook exploratory research followed by descriptive research to understand the psychographic and lifestyle trends of South Koreans. Exploratory research consisted of an analysis of secondary and syndicated data followed by focus groups. The descriptive research consisted of personal interviews administered at important shopping and street locations. This research yielded some important findings: Breakfast is traditionally eaten at home. Young men and women and teenagers visit the stores in the afternoon or evening. Koreans like savoring their meals and beverages. Young Koreans are technology savvy, heavy users of social media, and Internet penetration is high. Koreans age 18 to 29 are more open to trying new products. The reason for this is that they “[want] to be different than their parents.” They are also brand conscious. Koreans aren’t typically as large consumers of coffee as Americans are and often prefer tea. According to…
- If Kellogg's created a Rice Krispie product high in fiber and vitamins, targeted at the 65 + age group worldwide. Kellogg's is using segmentatio n. Demographic Psychographic Ethnic Behavior When IKEA spent $2 billion to open a store in Russia, it was participating in a Foreign Direct Investment Joint venture License O Eranchiseo16. Refer to the photo below. Describe it in a detailed/comprehensive manner from a socio-cultural perspective in particular, or consumer behavior, in general. NDIAN RESTAURANT MaFalatel Kabab GANDHI Shoarma * Hal Halal Food J HALAL TOURISM www.a2ziran.coWhich one of the factors of the general environment was most affected by Covid? DemographicSocioculturalPolitical/legalTechnologicalEconomicGloba