Cheap—and illegal—copies of pirated popular movies, videogames, and music often are available for sale in Asia within days oftheir worldwide release. The entertainment industry has so far hadlittle success in stopping the flow of these copies into consumers’hands. Do you think multinational economic communities shouldbe more effective at combating piracy? Why or why not? Whatactions could they take?

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Cross-Culture Variations in Marketing

Cross-cultural variations reflect the interconnections between cross-cultural research, consumer behavior, and marketing. Cross-cultural marketing is the strategic process of marketing to consumers belonging to cultures different from the marketer's own culture.