(C)Albeit the Muslim population in Malaysia is 60%, the Family Takaful penetration rate is only about 18%. Discuss the reasons for this low penetration rate and provide actionable recommendations that can be taken by the industry to increase the rate of penetration.
(C)Albeit the Muslim population in Malaysia is 60%, the Family Takaful penetration rate is only about 18%. Discuss the reasons for this low penetration rate and provide actionable recommendations that can be taken by the industry to increase the rate of penetration.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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(C)Albeit the Muslim population in Malaysia is 60%, the Family Takaful penetration rate is only about 18%. Discuss the reasons for this low penetration rate and provide actionable recommendations that can be taken by the industry to increase the rate of penetration.
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