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- A new tropical fruit juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of tropical fruit juice for the eight weeks are shown in the two-way table below. Media Marketing Strategy Convenience Quality Price Television 492, 630, 559, 447, 480, 624, 547, 444 464, 559, 759, 558, 528, 670, 534, 657 678, 628, 591, 633, 684, 761, 691, 549 Social Media 464, 559, 759, 558, 528, 670, 534, 657 710, 650, 705, 653, 577, 837, 629, 799 705, 585, 527, 499, 515, 566, 710, 547 Newspaper 690, 650, 705, 653, 577, 825, 629, 799 577, 616, 708, 486, 480, 652, 585, 538 803, 583, 825, 597, 813, 564, 708, 615 At the 0.05 level of significance,a. is there an interaction between media and marketing strategy?b.…Describe THREE (3) types of tourism events commonly found in the industry. Provide relevant examples to support your answer. (150 words) 1. 2. 3.As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; and
- As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. (Disney Plus) Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; and 1500 words with reference APA FormatUSING YOUR OWN PRODUCT OR SERVICE IN MIND FILL OUT THE EXAMPLE COLUMN IN ALTERNATIVE WAYS OF COMMUNICATING POSITIONING: Alternative Positioning: Examples: 1. Price 2. Product attribute 3. Product Category 4. Product Source 5. User segment 6. Usage behavior 7. Experience/Feeling 8. Against CompetitionIs the following statement correct? Ansoff's product-market-matrix has three categories: product development, market development, market penetration. In the following, the model is applied with the car manufacturer BMW. Product development for BMW means creating new products in new markets (eg new BMW car models sold in Africa). Market development implies expanding into new markets with existing products (eg BMW expands to Africa). Market penetration increases revenue in present markets with existing products (eg promotion of an established BMW car model). Please choose an answer: True Not correct
- For research entitled: “Staycation: Towards reviving hotels during the pandemic” Give one example of a fixed alternative question that should be in the questionnaire? Give another example of an open-ended question?1.A market will usually be more difficult to enter if there is? a.Patented or proprietary know-how b.Low brand loyalty c.Wide access to distribution channels d.Common technology 2.Which of these situations is likely to cause high bargaining power of suppliers? a.A few large suppliers dominate the market supply b.Many alternative sources of supply c.Resource inputs are not essential to product quality d. Many customers with low brand loyalty 3.Which of these situations is likely to cause high bargaining power of customers? a.A large number of customers b.Full access to information c.The product is differentiated d.None of the foregoingChoose a company that markets computer products over the Internet (for example, through a web search). In what ways does the company create value? Is it likely to capture much of this value?View Solution: Choose a company that markets computer products over the Interne
- 10) In recent years, large retailers have been shifting from bricks-and-mortar operation to an online strategy for the reasons described in three of the following four entries. Select the fourth one, the least plausible entry. (Choose one.) a. Bricks-and-mortar retailing allows customers to touch and see products before they buy, but customers don't care about doing this much anymore. b. Bricks-and-mortar stores have trouble keeping track of the shelf location of specific items, which means customers are often unable to inspect a product or comparison shop when they get to the store. c. Customers depend upon reviews of products by previous customers, a feature largely missing in bricks-and-mortar shopping. d. Bricks-and-mortar retailing usually requires the customer to travel physically to a store as contrasted with the greater convenience of online commerce.Apply the buyer five stages in the decision process to your selection of a destination for your next vacation.A development corporation purchased land that will be the site of a new luxury condominium complex. Management is considering a six month market research study designed to learn more about potential market acceptance of the condominium project. Management anticipates that, if conducted, the market research study will provide one of the following two results. 1. Favorable report (F): A significant number of the individuals contacted express interest in purchasing a condominium. 2. Unfavorable report (U): Very few of the individuals contacted express interest in purchasing a condo- minium. After deciding whether to conduct the market research study, they have the following two decision alternatives. d1 = a small complex with 30 condominiumsd2 = a medium complex with 60 condominiumsFollowing this, a chance event concerning the demand for the condominiums has two states of nature. s1 = strong demand for the condominiumss2 = weak demand for the condominiumsThe payoffs, probabilities, and…