Amazon Go was made possible by technologies such as computer vision, sensor fusion, and deep learning, which Amazon was already using in pother parts of its business. True False
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Amazon Go was made possible by technologies such as computer vision, sensor fusion, and deep learning, which Amazon was already using in pother parts of its business.
True
False
Q.In 2012, Jeff Bezos spoke about offline retail and said that Amazon would enter the B&M (brick and mortar) market even if they did not have a differentiated idea for how to win, because most retail is still done through B&M locations.
True
False
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- Amazon is the big gun in e-commerce that has disrupted tradi-tional retailing. But now, it seems, Amazon is in for some disrup-tive competition itself. With global e-commerce sales expected to reach almost $2 trillion a year, Google and social media sites such as Facebook, Twitter, Pinterest, and Instagram want to get in on the action. Several social media sites are experimenting with “Buy” buttons on their sites that let consumers purchase directly through the social medium. Google is experimenting with “Buy” buttons on search results to counter the almost 40 percent of consumers who now start their shopping searches on Amazon instead of search engines like Google. The biggest game changer, however, might be Pinterest. Pinterest started in 1999 as a sharable bulletin board where participants “pin” pic-tures of things they like. It is now a multibillion-dollar company with 70 million monthly visitors who have saved more than 50 billion objects on a billion Pinterest bulletin boards.…With respect to marketing channels, what are some threats to Apple Pay’s future?This following multiple-channel is called omni-channel. Do you think Marketers should offer different or same price for products sold in different channel ? "There are many channels for businesses to promote themselves, acquire customers and provide service. Retail stores. Websites. Mobile apps. Social media. Major bricks-and-mortar retailers, such as Walmart, Best Buy and Target, have taken significant steps to increase business in online channels, including company acquisitions, while native online marketers such as Amazon and Warby Parker have expanded into physical retail channels. "(by Gordon Syner, cited from American Marketing Association).
- Explain Woolworths leadership role in the distribution channel. Give 4 explanations.Discussion questions that I need help on, these are in the Retailing Management textbook, chapter 2: types of retailers. 1.) Distinguish between variety and assortment. Why are these important elements of the retail market structure? 5.) Why is Walmart, the largest retailer in the world, facing slower growth than in the past? What can it do to accelerate its growth? 6.) Why are retailers in the limited-assortment supermarket, online grocery retailing, and extreme-value discount store sectors growing so rapidly? From which retailers are they getting these additional sales? 8.) Choose a product category that both you and your parents purchase (e.g., business clothing, casual clothing, music, electronic equipment, shampoo). In which type of store do you typically purchase this merchandise? What about your parents? Explain why there is, or is not, a difference in your store choicesNetflorist’s transition to retailerAt recent forum at the Gordon Institute of Business and Science (GIBS) the Net florist storywas relayed by Ryan Batcher, MD and co-founder of Net florist. He also explained how theywent from being ignorant about all things to do with flowers (except for roses) to becoming theleading online florist retailer in South Africa.Net florist was launched in 1999 as a test case for an e-commerce company in South Africa,when online retail was still in the early stages of development. Bacher said they knew nothingabout flowers therefore there was very little initial focus on food fulfilment, strategy industry,market research and marketing, HR, technology, or the product. “As there is very littlecustomer loyalty online the only differentiator in our industry is product and service we haveto innovate he said since expanding our offering in true gifting confectionery and bakeryproducts and same day personalization of gifts, 60% of sales are from flowers and 40%…
- 10 Guardian (2015) advocated that ‘Consumers want to be able to buy anytime and anywhere’. In the digital era, the retail industry strives to provide a seamless and unified experience to customers as they surf across different channels, to keep them connected. Nevertheless, digital marketers should not assume that consumers no longer interact with the physical world. (a) Discuss the importance of cross channel marketing strategy in retail industryplease as Retailers provide essential services for the manufacturers of the product they sell. Firstly, they overcome gaps between manufacturers and customers, and secondly, they perform a range of functions in the marketing channel. • Identify and explain one main gap between your manufacturers and customers you believe your retailer will fill. Justify your choice. • Identify the top two functions your retailer will perform for your manufacturer in the marketing channel.Why is location-based marketing so attractive to marketers? Why are in-app ads becoming so important to marketers? Research has shown that many consumers use the Internet to investigate purchases before buying, which is often done in a physical storefront. What implication does this have for online merchants? What can they do to entice more online buying rather than pure research? What pricing strategy turned out to be deadly for many e-commerce ventures during the early days of e-commerce? Why? Is price discrimination different from versioning? If so, how?
- List the services performed by wholesalers. For whom is each service performed?Ice Shack is an ice cream retailer. It recently opened multiple stores, which it owns and controls, at various locations across South Korea to sell its famous ice creams and milk shakes. Which type of retailers are the Ice Shack ice cream stores? chain stores wholesaler contractual systems O B2B format retailer online independent retailers product sale format franchises O O O OMarketing mix Distribution Strategy (Chapter 13): Where did you buy the product? Is this channel member a wholesaler or a retailer? What type of wholesaler or retailer? *Toothpaste Store target
