After eating a large Thanksgiving dinner, Sara went to bed early so she could wake up for the BlackFriday sales. When Sara woke up the next morning she immediately picked up her phone to login toher email. She was looking for an email from Best Buy about the Nintendo Switch Black Friday bundle.The email is an example ofpaid mediaOpublic relations mediaall mediaowned mediaearned media

The term media describes a variety of channels through which information and entertainment may be…

Answered: After eating a large Thanksgiving…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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Social media marketing brings the same set of challenges and complications to marketing ethics as traditional marketing. True or False
In addition to the many benefits of social media marketing, there are risks that businesses must mitigate. What are the risks of posting information on social media, please explain.
What are social media providers? Please describe the internal risks from social media when using social media. Who do you think the product is since social media offer for free? List the five components of social media information systems and explain the data component of social media information systems in your own words.
Major social media platforms are waging war against misinforation or "fake news" within the last few years. Considering the influence of celebrities and politicans, should social media plaforms be in the business of managing misinformation (banning those who intentionally misinform) or should Free Speech be allowed to organically "manage" itself?
Explain and discuss the evolution of email marketing. According to Sachdev (2024), email marketing is generally useful for increasing sales, conversions, and ensuring customers are associated with the brand. Based on the author Raj Sachdev's analogy of email marketing, describe and discuss the four (4) objectives listed below of email marketing. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims. 4 objectives: 1. Increased Brand Awareness 2. Gain traffic, leads, sales, and conversions 3. Enhance retention and loyalty 4. Increase brand image and reputation
Why should consumers worry about their privacy while conducting business on Facebook and other platforms, considering how well-informed they are about their users? Facebook and other platforms already know so much about customers?
Pick another type of business and describe how it could use social media networking to promote its products or services?
1. What should sites like Google and Facebook do to combat fake news? 2. What is the dfference among paid, owned, and earned media?
Why should customers worry about their privacy while using Facebook and other platforms?
Among the medias and forms of communications, do you think there should be the most appropriate to use? Why or why not? Succinctly discuss your answer.
Which social media platform do you believe is the most effective for sending messages to external stakeholders such as stockholders or customers? Give an explanation for your response.
Discuss and explain the concept of Paid Media Analytics Versus Owned Media Analytics and list and describe the five (5) different types of Paid Media. After assessing and evaluating these 5 different types of paid Media, which Paid Media does not give businesses control of the placement of Ads? Why? Please provide relevant Digital Marketing Analytics concepts throughout the response.

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