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- To help you collect the most useful data for your mar-keting plan, develop a three-column table: 1 In column 1, list the information you would ideallylike to have to fill holes in your marketing plan. 2 In column 2, identify the source for each bit of in-formation in column 1, such as doing an Internet search, talking to prospective customers, lookingat internal data, and so forth.3 In column 3, set a priority on information you willhave time to spend collecting by ranking each item: 1 = most important; 2 = next most impor-tant, and so forth."ade/Section: GTuut I. Directions: Write TRUE if the statement is true and FALSE if the statement is false. 1. Quantitative research is exploratory rather than discovery. 2.Quantitative research is revealed by automatic descriptions of circumstances or conditions. 3. The expression of data in quantittative research are in the form of words 4. The most prefered sampling in quantitative research is stratified sampling. 5. The purpose of quantitative data is to evaluate objectives and examine cause and effect relationship. 6. Quantitative research approach primarily follows the confirmatory scientific method because its focus is on hypothesis testing. 7. Quantitative research is generally concerned with understanding phenomenon relating to or involving quality or kind. 8. Data is taken and analyzed subjectively from a sample as a representative of the population, making it more credible and reliable for policymaking and decision making. 9. Quantitaive research provides comprehensive…3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…
- 24.Among the decisions relating to a product that a company must make are the following: O a. Segmentation, positioning and strategy O b. Advertising, sales promotion and personal selling Oc Environmental decisions Od. Branding, labeling and packagingWhich one of the following is a disadvantage of sales force composite method of forecasting? a. Deliberate underestimation of forecasts by salesmen. b. Sales territories will assist in salesforce training. c. Sales person’s knowledge on which products and services, customers will not buy. d. Consumers opinion regarding purchasing plan are better than salesforce opinion.________ involves the use of lead indicators to predict possible political dangers. Select one: a. Computer modeling system b. PRISM c. Composite ranking d. Early warning system
- 18.Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________. a. All of these options. b. Consumer brand experience. c. Consumer existing wants. d. Competitor threats.Which one of the following is considered a disadvantage of sales force composite method of forecasting? a. Sales persons know which products and services, customers will not buy. b. Deliberate underestimation of forecasts by salesmen. c. Sales territories will assist in salesforce training. d. Consumers opinion regarding purchasing plan are better than salesforce opinion.1. A Wall Street Journal subscriber survey asked 46 questions about subscribercharacteristics and interests. State whether each of the following questionsprovides categorical or quantitative data.a. What is your age?b. Are you male or female?c. When did you first start reading the WSJ? High school, college, early, career, mid-career,late-career, or retirement?d. How long have you been in your present job or position?e. What type of vehicle are you considering for your next purchase? Nine response categoriesinclude a sedan, sports car, SUV, minivan, and so on.2. The following table contains a partial list of countries, the continents on which theyare located, and their respective gross domestic products (GDP) in U.S. dollars. A list of125 countries and their GDPs is contained in the file GDPlist.a. Sort the countries in GDPlist from largest to smallest GDP. What are the top 10 countriesaccording to GDP?b. Filter the countries to display only the countries located in Africa. What are the…
- 1. A Wall Street Journal subscriber survey asked 46 questions about subscribercharacteristics and interests. State whether each of the following questionsprovides categorical or quantitative data.a. What is your age?b. Are you male or female?c. When did you first start reading the WSJ? High school, college, early, career, mid-career,late-career, or retirement?d. How long have you been in your present job or position?e. What type of vehicle are you considering for your next purchase? Nine response categoriesinclude a sedan, sports car, SUV, minivan, and so on.1.1 Operate under the assumption that you have secureda meeting with your ideal prospect to deliver a formal sales presentation. Clearly outline the objective of this sales call by writing a SMART GOAL. 1.2 Research the market, list and explain 10 prospective B2B customers that would be the right fit for your product/service within the market you will serve. A. For each provider, the name of the business, the address, and phone number. B. Explain in detail why each was selected and identified through your prospecting exercise as the most viable prospects. C. Select your best prospect for your oral presentation and explain why they are your number choice to close the sale. 1.3 Describe the features, advantages, and benefits of your product/service. 1.4 How should you prepare for the negotiations portion of the sales call and build value to justify the asking price?35. Customer satisfaction and customer dissatisfaction are parts of a Marketing targets. b. Marketing generated ideas. c Customer-related results. d. Marketing segmentation.