According to Nathan David, metrics provide Strategists/Analysts with the foundational unit and are used to count total and __________ ___.   Measure quantitative results   Quantify data   Provide data visualization   Statistical Outcomes   Compared to other search engines such as Google, Bing, and Yahoo, Organic search is frequently considered the largest driver of traffic to a Website.   True   False   Log files, IP addresses , cookies, and tracking tags are used to collect website metric and dimensions.     True   False   In the world of Website Analytics Metrics and Dimensions, this type of  data is responsible for recording information about a unique individual occurring across all session and hits.     Session-level data   Hit-level data   User-level data   Customer-oriented data   According to Nattan David, in order to support employees working on email efforts, businesses often invest in email marketing technology tools, as they provide superior control, administration, and measurement, rather than simple sending emails to customers. Two of the commonly used email marketing technology tools are __________ _     Sendinblue and Mailchimp   Get Response and Active Campaigns   Omnisend and Get Response     Mailchimp and Champaign monitor

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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According to Nathan David, metrics provide Strategists/Analysts with the foundational unit and are used to count total and __________ ___.

 

Measure quantitative results

 

Quantify data

 

Provide data visualization

 

Statistical Outcomes

 

Compared to other search engines such as Google, Bing, and Yahoo, Organic search is frequently considered the largest driver of traffic to a Website.

  True
  False

 

Log files, IP addresses , cookies, and tracking tags are used to collect website metric and dimensions.

 
  True
  False

 

In the world of Website Analytics Metrics and Dimensions, this type of  data is responsible for recording information about a unique individual occurring across all session and hits.

 
 

Session-level data

 

Hit-level data

 

User-level data

 

Customer-oriented data

 

According to Nattan David, in order to support employees working on email efforts, businesses often invest in email marketing technology tools, as they provide superior control, administration, and measurement, rather than simple sending emails to customers. Two of the commonly used email marketing technology tools are __________ _

 
 

Sendinblue and Mailchimp

 

Get Response and Active Campaigns

 

Omnisend and Get Response

 

 

Mailchimp and Champaign monitor

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