a.)Formulate this problem, that is, define variables, write the objective function and constraints.  b.)Design a Microsoft Excel initial worksheet and write Solver parameters.(PLEASE SHARE LINK FOR EXCEL SHEET I WILL NEED IT!)

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
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  1. As a logistics specialist, you are responsible for meeting customer demand. One of your customers places orders for you to supply four products by the end of October. You have limited capacity for raw material and other facilities. You are required to satisfy customer demand by manufacturing the products and/or buying from a supplier. After consulting with the production department, you obtained the following information.

 

Product A

Product B

Product C

Product D

Order quantity

2000

3500

1500

2500

Hours required on machine X per unit

2

4

5

3

Hours required on machine Y per unit

4

3

6

2

Raw material in kilos

5

1

4

6

Time needed for Packaging per unit

36 minutes

30 minutes

45 minutes

24 minutes

 

Available monthly hours per month: 8,000 on machine X, 6000 on machine Y, and 3,000 hours for packaging. Purchased items from your supplier are already packaged.

Available raw material per month: 5,000 kilos

 

Product A

Product B

Product C

Product D

Cost per unit to make in $

20

33

45

40

Cost per unit to buy in $

45

52

83

64

 

a.)Formulate this problem, that is, define variables, write the objective function and constraints. 

b.)Design a Microsoft Excel initial worksheet and write Solver parameters.(PLEASE SHARE LINK FOR EXCEL SHEET I WILL NEED IT!)

 

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